The ability to prioritize and focus is a key skill for any paid search manager. With campaigns stuffed with hundreds-of-thousand or even millions of keywords, organized into hundreds or thousands of ad groups, and presenting metrics from zillions of...
Author - Acquisio Admin
Acquisio AdminFree Webinar: Find Profitable Keywords with 2 Unconventional Techniques
We’re cohosting a free webinar with our friends at Compete to share 2 unconventional techniques to finding the right keywords (or, rather, search queries). Keywords are the gateway in PPC advertising that connect your business to prospects...
Secret Truth Series #20 – Great PPC Is Only Half The Battle
Paid search doesn’t exist in a vaccum, although it frequently operates in one. We spend our days, brain power, and sweat building and rebuilding links in the chain of customer attraction and conversion only to have other important links in...
Secret Truth Series #19 – The Dark Alley of Landing Page Quality Score
One of the ways I sometimes describe quality score is as a bozo filter. It’s a mechanism that enables Google to discourage and prevent bad advertisers. There are two kinds of bad advertisers; unintentionally bad advertisers and intentionally...
Blog Newsletter
Best Practices and Text Ad Testing
The Best Practices feature in ClickEquations can help you to find and fix a wide range of common problems in your accounts. One of my favorites is ‘Text Ad CTR Low’ which identifies text ads running in your ad groups which have a CTR...
Active/Enabled Only in ClickEquations
Paid search accounts are filled with history and failures. Campaigns we’re no longer running, keywords that didn’t work, and text-ads that failed or just wore out. Many of these aren’t ever deleted, they just kind of linger...
Secret Truth Series #18: Effective Text Ad Testing
Text ads are trying to answer questions. Writing text ads is difficult because you have only 95 characters to stand out from a sea of competing messages and persuade the searcher that you’re the ad to click. There are many strategies and...
Quality Score Says: “That Keyword Is Not For You.”
Tomorrow June 8th @ SMX Advanced in Seattle I’m digging deep into AdWords Quality Score in the 10AM Session. But I’m not going to have time to cover the issue of what to do with poor performers. This post offers some thoughts on that...
The Best Things in Life are Free
Sam Cooke once said that the best things in life are free- the flowers in spring, the robins that sing, and free consulting at Search Engine Strategies Toronto. Okay, he didn’t really say the last one. This year, SES Toronto is on fire with...
Secret Truth Series #17: Lament Of The Text Ad Copywriter
Keywords and bids are over-rated, while search queries and text ad copy is under-appreciated. We’ve talked about the first three already, and now it’s time to talk about text ads. As described in the book, text ads don’t offer a...
Secret Truth Series #16: What’s Wrong With A Good ROAS
If there’s a theme to the 21 Secret Truths, it may be that almost nothing in paid search is what it appears. Keywords aren’t what you’re trying to optimize, ad groups aren’t for organizing keywords, campaigns aren’t for...