Day in and day out, we’re all trying to improve results and move from our current profit to our potential profit. As paid search marketers we tend to divide our time into 3 major areas: Research & Planning for new accounts or campaign expansion...
Author - Acquisio Admin
Acquisio AdminImagine Paid Search Without Keywords
This post originally appeared as my column in Search Engine Watch. As paid search marketers, we generate profit by minimizing our cost (CPC) and exposure (keywords) to those that are most valuable. As a publisher (search results are just page views...
6 Tips for Better PPC Analysis
This post originally appeared as my column on Search Engine Watch. The idea of a good paid search account is a myth. An account is simply an aggregation of campaigns. Campaigns combine ad groups. Ad groups roll up text ads and keywords. Keywords and...
Cut Your AdWords Losses In Half – Guaranteed
Last week I talked about killing unprofitable keywords, and promised a follow up with guidelines on making the all-important pause/delete decision. Before getting to that, however, I want to offer a solution to the problem. One that avoids much of...
Blog Newsletter
Keyword Kevorkian: When Keywords Should Be Put Out of Their Misery
In nearly every paid search account there are keywords that are costing far more than they are returning – week after week and month after month – and yet are never paused or deleted. Why? This is not a small problem. I frequently see...
Adwords Auto-Suggest in Results?
Doing some research searches today (meaning just searching to see what kind of results appear) I noticed something in the AdWords ads I don’t recall ever seeing before – ads broken down by suggested alternate search queries. My search...
The Waste Inside Your PPC Keywords
The more I work with our new Keyword Zoom feature the stronger my belief in query mining becomes. I’ve always known keywords were a trick, a distraction, and the wrong way to think about success or failure in PPC. Now that trick has been...
Webinar Recording: Find Profitable Keywords with 2 Unconventional Techniques
Ever since the release of Keyword Zoom, we’ve been talking a lot about search queries and keywords. Keywords are the gateway in PPC advertising that connect your business to prospects. But, how do you find keyword niches that are profitable...
Use One-Click Segments to Drive Keyword Zoom
The Keyword Zoom feature is best applied to your most active and important keywords. To quickly identify them, use the one-click segmentation features in ClickEquations. Zooming on Head Keywords The one-click head segment is a customizable feature...
Using Keyword Zoom To Improve PPC Results
The new Keyword Zoom feature in ClickEquations is an amazing way to tune your campaigns – cutting waste and improving targeting, reach, and results. In this first of a series of posts we’ll look at exactly how it helps. This time...
Keyword Zoom Takes You Inside Keyword Performance
Even though we occasionally rail against them, keywords are functionally the center of the paid search universe. Their selection is the single largest point of control you exercise over your account. They hold the bids the (at least indirectly)...
21 Secret Truths of PPC – The Summary
Our ebook The 21 Secret Truths of PPC takes a broad strategic and tactical look at paid search. Over the past few months in this series we’ve looked at each truth from another angle, expanding or elaborating on the concept each contained. If...