The previous post (Bid Management Is Dead) probably should have titled “You’re Not Ready For Bid Management”. If you go back and read it again under that title it’s somewhat less controversial. But it probably would have...
Author - Acquisio Admin
Acquisio AdminBid Management Is Dead
Regular readers of this blog know I have a lot of pet peeves related to paid search, but perhaps the largest is the fact that paid search management – the process and the software that supports it – is often referred to as ‘bid...
PPC vs. SEO: The New Reality of Search Engine Results Pages
Today, I’ll present on the “SEO vs. Paid search: Balancing the two to raise the total tide” panel at the Online Marketing Summit. Along with Jamie Smith of Engine Ready, I’m representing the PPC side of the table with SEO heavyweights Chris Boggs of...
The Dawn of Paid Search Without Keywords
This is a repost of my monthly column from Search Engine Watch. 2011 will be a pivotal year for paid search advertising. Trends set into motion last year – new ad formats, an emphasis on display, a local ppc push – are on a collision course with the...
Blog Newsletter
Session Based Broad Match in the WSJ
Did you ever notice that every time you have first hand knowledge of anything written about in the press it’s clear that the largely or completely misrepresent the facts or misunderstand the issue? Today the venerable Wall Street Journal wrote...
There Is No More Online Commerce
I remember the conversations we used to have in the mid 90’s when trying to figure out what to call the industry that would let people buy thing over the internet. At the time AOL was a major force, and was known as an ‘online...
Bad Stats and Good PPC
Testing is the core activity of good paid search management. We’re trying to find the keywords, match types, bids, ad copy, and landing pages that produce optimal results. The only way to figure that out is to test. But testing in paid search...
10 Most Popular ClickEquations Blog Posts of 2010
Is it just me, or does it seem like this year was twice as busy as any previous year in paid search? It was a busy year on the ClickEquations blog front as well, so I figured I’d recap with our 10 most popular blog posts of the year! Not...
HireClix Reduces Reporting Time by 50% with ClickEquations
One of the most enjoyable parts of my job running marketing at ClickEquations is that I get to be a goodwill ambassador to our customers. It’s always really rewarding to hear how ClickEquations has helped them grow their businesses and make...
11 Hard Questions About Quality Score
I have a New Year’s Resolution this year. I would like to be done with quality score, at least as a primary PPC obsession. I’ve been too deep into it for what seems like two years, and it’s time to move onto something else...
Match Types & Quality Score – The Truth At Last
In the comments to the previous post on Modified Broad Match, Helena Papirnikova asked an interesting question regarding the role of match type in quality score. This is an issue that has been clouded in confusion for some time, and I thought worth...
Modified Expanded Broad Match and More
Is it just me or is everything getting MUCH more complicated? Match types have been a pretty basic element in paid search of late. Other than the seemingly relentless creeping range of broad match over the last few years, and the occasional...