This week, we’re celebrating the release of Text Ad Zoom with a 5 part Q&A series featuring the authors who wrote the articles highlighted in The Ultimate List of PPC Ad Testing Resources. Each day this week, we’ll have a different question and...
Author - Acquisio Admin
Acquisio AdminText Ad Optimization Q&A #2: How Do You Pick Which Ads To Test First?
This week, we’re celebrating the release of Text Ad Zoom with a 5 part Q&A series featuring the authors who wrote the articles highlighted in The Ultimate List of PPC Ad Testing Resources. Each day this week, we’ll have a different question and...
Text Ad Optimization Q&A #1: What Are The Biggest Testing Mistakes?
We’re celebrating the release of Text Ad Zoom with an in-depth look at how you can optimize your text ads. In case you missed it last week, check out The Ultimate List of PPC Ad Testing Resources. It’s a huge collection of articles...
Quality Score Decoded?
Steve Baker at epiphany put up a very interesting post this week, in which he analyzed some quality score data to try and answer three questions: How high is a high click through rate? What is a decent click through rate for a given position? How do...
Blog Newsletter
The Economics of Quality Score (Revoked)
Welcome to week two of my mea culpa tour. Last week I revealed an error from an earlier post on how quality score takes search queries into account. Today I’ll talk about some new facts regarding the most popular post I’ve ever written...
The Ultimate List of PPC Ad Testing Resources
Searchers never see your keywords, match types or bids. They do see their own search query and your text ad. Your text ad is the first opportunity you have to attract a potential customers. Not surprisingly, your ability to write effective text ads...
Why A Book On Quality Score?
It was exactly two years ago today that I posted the first bit of what I thought was going to be a quick series of posts to dispense with this issue of quality score once and for all. The idea seemed reasonable enough (they all do when they pop into...
Search Queries & Quality Score – The Truth (Amended)
I was wrong. A couple of times. The subject was ‘how quality score works’. And in both cases I wrote long detailed posts on this very blog, and I have come to learn that these particular posts were not accurate. My revised...
Introducing Text Ad Zoom in ClickEquations
In the first blog post of this year, I talked about some of the challenges paid search managers face in terms of managing tests in their accounts. The issues, as that post discussed at length, include: There are a lot of interacting variables –...
3 Tips to Use Paid Search for a Complex Sale
This is a repost of my monthly column at Search Engine Watch. When you’re dealing with a niche and high value product, competition for active buyers in paid search can be fierce. And expensive. Consider this example from enterprise security:...
Free Webinar: The Top 10 Mistakes to Avoid When Selecting Bid Management Software
The right paid search platform can give you a competitive edge – you can spend more time optimizing your paid search programs and less time dealing with repetitive issues. Choosing the “right” solution isn’t as easy as it...
Free Independent Research: “The New Paid Search Automation Landscape”
Forrester Research Inc. released their latest coverage of paid search platforms, “The New Paid Search Automation Landscape” February 22, 2011. ClickEquations was one of eleven enterprise vendors profiled in the research. ”The paid search...