Magnetic Marketing We spend a lot more time on this blog talking about “outbound marketing” rather than “inbound marketing”. Sure, we sometimes touch on how to sync the two, such as using PPC to find SEO opportunities and...
Author - CT Moore
CT MooreMobile PPC Strategies – Interview with Laura Garrido
Laura Garrido With such high expectations for mobile advertising this year, marketers have a lot to consider — from high-level mobile ad strategy and deployment to working out a mobile budget. Well, with Google as the #1 mobile site...
Budgeting Ad Spend Across Mobile Channels
With all the talk about mobile ad opportunities, marketers are faced with some tough questions: just how do you go about diverting ad budget from other channels an allotting to mobile? Well, before you can do that, you have to understand just what...
Mobile Ad Opportunities in 2012
So every year since 1990-something, people have been predicting that the following year was going to be the year of mobile. Whether 2012 will turn out to be the year of mobile or not is anyone’s guess, but two things that are certain are...
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How PPC Can Support Organic SEO Rankings
One of the most obvious way that PPC can support SEO is with helping your brand show up in the SERPs for the most competitive searches. Now, I’m saying “show up” rather than “rank” because there is nothing PPC can do to...
Branded SEO for Better Rankings
Making your mark in SEO… Last week, Greg made a strong case for maintaining brand continuity between offline and paid search marketing efforts. But what about maintaining that brand continuity between offline and organic search? Now, if...
Using PPC to Find New SEO Opportunities
In many ways, it makes sense to treat paid and organic search as two completely separate beasts. For example: Both PPC and SEO require their own set of expertise and have their own KPIs PPC yields more short-term/immediate results, while SEO is a...