Over the past few months, Main Street ROI has been partnering with digital marketing experts from SpyFu, Convirza, Optmyzr and Acquisio (at the end of this month!) to discuss the latest techniques to Master your Marketing strategy. You may remember...
We are proud to announce our latest partnership with Signpost, an AI-driven CRM system empowering thousands of local businesses to understand and strengthen their customer base. Together, Acquisio and Signpost will offer SMBs the opportunity to...
Last week the Local Search Association (LSA) hosted a webinar discussing one of the most interesting aspects of the small business world: the shift from traditional to cloud-based service providers. The webinar was hosted by industry leaders Charles...
Recent cries to enhance security around display advertising were made by the world’s largest advertiser, Procter & Gamble (P&G). This ad giant spent 4.2B in US advertising last year and has a huge influence on the industry at large...
In our never ending quest to unravel the mystery that is voice search, we decided to put our favorite voice search assistants to the ultimate test. 9 languages, 12 devices, 1 dedicated lunch hour. The idea for an epic voice-to-voice...
Where would we be today without our precious stack of martech tools? The introduction of the tools themselves revolutionized how marketers streamlined their processes, creating all new techniques for measuring customer interactions and making the...
It has been drilled into our mind time and time again that we have to be number one. Coming from an SEO background, I was accustomed to spending months doing everything in my power to get to that sweet (top) spot. But as SEOs in particular have...
Fun Fact #10 73% of marketers are investing the majority of their social budget on Facebook — Hanapin Marketing, The State of Paid Social 2017 It’s the State of Paid Social as We Know it Earlier this month, PPC experts and conference...
Editor’s Note: This post was originally published via PR Newswire. Acquisio, North America’s leading local business software for online advertising management, announced today a strategic relationship with one of Canada’s largest banks, Royal...
Fun Fact #9 It’s been more than a year since Google stopped showing ads on the right-hand side of desktop search results, and added a fourth row of ads above the organic search results. Comparing click-through rates for each position before and...
Fun Fact #8 84.8% of all consumer impressions happen on assets that represent individual stores, showrooms and restaurants. Just 15.2% of impressions happen on brand or corporate assets, including the brand’s own website – MomentFeed Consumers Want...
A wise marketer once said “measure everything.” As Klipfolio explains, Key Performance Indicators, or KPI for short, are measurable values that indicate if a business is meeting their objectives. KPIs can measure the overall performance of the...
Cassy Trussell