Year end is approaching. It’s time to rethink strategies and give that final push before 2015. Luckily, Acquisio is here to help. Last year we compiled digital marketing predicitions from some of the biggest names in the industry, pooling 2015...
Author - Jillian Zacchia
Buyer Legends: An Interview with Bryan Eisenberg
There is an avalanche of long-winded marketing books out there, thank god for the Eisenberg brothers for consistently creating refreshing and and useful content for digital marketers of all levels. Bryan and Jeffrey Eisenberg co-author several Wall...
2015 Search Marketing Predictions from David Szetela
The year is ending, we know this by the Christmas gear filling up stores and the constant throbbing in our necks and backs which proves how hard we’re working towards our year end goals. The light at the end of the tunnel is the year ahead and...
Acquisio’s New Bulk Bid Adjustment for Mobile
Want to streamline work processes, centralize workflows and improve productivity? Who doesn’t! With Acquisio’s latest feature, mobile bid adjustment for bulk edit, we now let you bundle all your mobile bid changes from many ad groups...
Blog Newsletter
Acquisio Sports a ‘Stache for Movember
Let’s face it, there’s not enough ‘stache in the tech scene these days. Approximately 75% of all tech and computer based jobs are occupied by men, so you’d expect a whole lot more facial hair behind those glowing monitors. Alas, most of these...
5 Scary PPC Mistakes To Avoid at All Costs
If you are a digital marketer and know how to properly set-up and monitor a PPC campaign, you will likely be rewarded with all sorts of treats in regards to the high quality web traffic coming to your website. While the treats may not be as...
Bing, Growing its Appeal with Universal Event Tracking
Last week Bing announced the launch of Universal Event Tracking (UET) to allow advertisers to effectively define and track their business goals. About Universal Event Tracking According to Bing, UET will help advertisers understand: Which ad...
Bing + API Partner Acquisio = up to 123% Campaign Improvement
It seems pretty clear that when you use automated bid optimization solutions your campaigns and ads perform better – otherwise these tools wouldn’t exist. But just how much can tools like Acquisio’s bid and budget optimization really improve...
A Look Back at the History of Acquisio
Before the t-shirts, international clients like Yellow Pages and GroupM, and before billions of ad spend management under its belt, Acquisio was just an idea with the potential to shake up the search marketing industry. Here’s how one of the largest...
The Acquisio T-shirt Journey
Why do we run these t-shirt slogan contests? Is it because we are terrible people who like to frustrate our fellow PPC-ers with tantalizing prizes and exorbitant delays? No, absolutely not. We do it because we want our customers, fans, friends and...
48 Hour Ride for Make-a-Wish
For the past several years Acquisio has participated in the 48 Hour Ride for Make-a-Wish Foundation here in Quebec. Just as the annual Make-a-Wish event has grown from just 96 participants in its first year to more than 1,300 cyclists in 2014, the...
Apple Pay, the Answer to In Store Attribution
While everyone was buzzing about the new Apple Watch, which, let’s face it, everyone is accidentally calling the iWatch, Marc Poirier, Acquisio co-founder and EVP, was more concerned with the other announcements at Apple’s release, notably the new...