We’ve written about the AdWords impression share metrics often in the past on this blog. So rather than re-hashing or re-writing, we’ll suggest you go read our Impression Share Series to extend and amplify the comments made in the fifth Secret Truth. Finished? There isn’t much more to add. The one point worth clarifying or reiterating, is that Impression Share is worth reorganizing for. We talked about several rationals for creating focused campaign organization in the Secret Truth #4 post, and hinted at the Impression Share relationship.
This blog post is part of a series extending and amplifying the ideas in our free ebook ’21 Secret Truths of High-Resolution PPC’. What they’re saying on twitter: “Very, Very, Very nice e-book from @clickequations called ‘21 secrets to PPC’. Easy to read, and full of good and funny stuff! – @Eloi_Casali” Download Your Copy Today.