If you’re looking for an excellent way to improve your campaigns’ CTR and average position—not to mention, the ability to get a little more control over sometimes wonky broad matching algorithms–you’ll be excited to hear what adCenter has in the works. In his article on Search Engine Watch, our own Marc Poirier talks about the impending release of adCenter’s Broad Match Modifier, giving you an overview on what Broad Match Modifier is, and sharing 3 techniques that will help you make the most of it.