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How to Choose the Right Trading Desk: Webinar

Jillian Zacchia Jillian Zacchia
September 15, 2015
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3 min read
If you’re in the market for a display advertising solution for your agency, you likely know that there’s a lack of transparency when it comes to buying programmatic display through a trading desk.
There are many highly capable trading desks to choose from, the problem is figuring out who can offer you the best deal and which trading desks are ideal for your needs.

Why Choose A Trading Desk

Rather than selecting relevant publishers and reaching target audiences on your own, trading desks, with more experience and better connections, can do a better job all while offering a more cost effective way of running display. Plus, a trading desk can relieve the burden of programmatic display buying at scale.

How to Choose the Right Trading Desk

With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, we’re sharing the best questions to ask in order to understand exactly what you’ll be getting from an agency trading desk.
With this collection of 15 questions, we help you get informed so you can maintain control during your discussion with a potential trading desk, and with this information at hand you won’t get swept away by the traditional trading desk’s schmoozing.

Why Display Matters

This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.

To help you get prepared and run better display than you have been before, we’ve organized a free webinar running through all this insider information.

Sign Up for the Webinar:

SAVE MY SEAT!

About the Host:

Maria Coletta
Director of the Acquisio Trading Desk

A seasoned display expert with over 12 years experience in the display vertical, Maria Coletta’s main expertise lies within the Real Time Bidding space, navigating new users and experts alike through the sometimes challenging waters of branding and retargeting strategies. Maria offers a refreshingly open and transparent look into the current ‘black box’ of managing and optimizing Real Time Bidding display campaigns.

You’ll Learn what to ask trading desks so you can:

  • Target customers on different devices and channels to optimize campaign performance.
  • Use attribution to quantify the success of your display campaigns.
  • Optimize display campaigns via automated solutions that are built exclusively to improve performance.

So don’t get caught in a bad trading desk relationship, learn how to take control and steer the discussion where you need it to go so you can ultimately run better, more productive, display campaigns.

SAVE MY SEAT!

Jillian Zacchia

Jillian Zacchia

Jill is a professional writer, editor and social media procrastinator. With a degree in Literature and Communications from McGill, she started her journalism career writing about lifestyle and entertainment for teen magazines, and after dabbling with wedding and travel writing she began the transition towards content creation for start ups, marketing and tech companies.

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