Why Choose A Trading Desk
How to Choose the Right Trading Desk
Why Display Matters
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
To help you get prepared and run better display than you have been before, we’ve organized a free webinar running through all this insider information.
Sign Up for the Webinar:
About the Host:
A seasoned display expert with over 12 years experience in the display vertical, Maria Coletta’s main expertise lies within the Real Time Bidding space, navigating new users and experts alike through the sometimes challenging waters of branding and retargeting strategies. Maria offers a refreshingly open and transparent look into the current ‘black box’ of managing and optimizing Real Time Bidding display campaigns.
You’ll Learn what to ask trading desks so you can:
- Target customers on different devices and channels to optimize campaign performance.
- Use attribution to quantify the success of your display campaigns.
- Optimize display campaigns via automated solutions that are built exclusively to improve performance.
So don’t get caught in a bad trading desk relationship, learn how to take control and steer the discussion where you need it to go so you can ultimately run better, more productive, display campaigns.