Despite the phenomenal growth of content marketing and other organic techniques, it’s widely accepted that pay per click is an unmissable part of your website’s marketing strategy. The numbers speak for themselves: PPC, when done right, works.
But buying into the idea of ‘doing PPC,’ and the reality of actually doing it – and doing it successfully – are entirely different propositions. Far from a great adventure into a world of new visitors, warm leads and phenomenal conversion rates…PPC can seem like a scary and intimidating black hole for beginners. Where do you start? What do you DO? And how do you make it work as hard as possible for you and your business? After all, when you’re paying for every click, the last thing you want to be doing is wasting your budget on underperforming traffic.
The team behind eCommerce platform provider, AmeriCommerce, has recently collaborated with PPC expert Travis Phipps (founder of Battle Bridge Labs) to publish a range of free educational content under the umbrella of ‘The Hitchhikers Guide to PPC.’ This content, very simply, aims to help PPC rookies do better with their paid campaigns – featuring a range of insightful info and effective, winning strategies.
Check out the ‘Galactic Guide’ below, which introduces some of the main concepts.
For more info, check out the other PPC Infographic in the Hitchhikers Guide to PPC Series.