3 Quick Tips To Get Your Ads Clicked

swiss army knife adThere’s Unicorn ads, Swiss Army Knife methods, you name it. I’m referring to Ads with extremely high click-through rates, like up to six times higher than your average click-through rate. No matter what you call them, there are three quick tips I will share with you to improve your click-through rates. Finding unicorns, well, I’ll leave that up to you.

1- Relevancy Matters

I’ll assume you’ve got your Ad Groups tightly-themed with closely related keyword phrases. This next part should be easy, be sure those keywords appear in your ads more than once. There’s still an opportunity to be creative while also including relevant Ad Group keywords, more on that in the following two tips. You should also include a main keyword in the Display URL, if space permits.

2- Ask Questions

Getting people to say “yes” is the goal for any sales message. Start your ad with a question (usually in the headline), this will automatically trigger a response. Depending on the keyword phrase, you want to ask a related question that triggers a yes answer for the product or service you are offering. The following example ad asks a question you’ll surely say “yes” to if your AC is broken and also includes relevant keywords.

effective ads

3- Get Emotional

Emotions trigger responses and they motivate us to do things. John Lennon said it best, “There are two basic motivating forces: fear and love.” If you love something, you’ll do anything to get it and if you fear something, you’ll do anything to prevent it. Write relevant ads that trigger emotional responses for your products or services. I’ve included an example ad below that is sure to get an emotional response and also includes a question that is sure to get a “yes” answer.

effective ad

Higher Ad CTRs = Higher Quality Scores = Lower CPCs

There is an added benefit to improving your ad click-through rates, it also improves your keyword Quality Scores and in turn, gets you a discounted cost-per-click in higher ad positions. This means all your creativity and effort will pay off big time, in the form of more clicks at a lower cost.

For more information, listen to my podcast about Writing Effective Adwords Text Ads and don’t be shy to ask any questions. Additional information about PPC ad writing is available in the PPC Professionals AdWords Best Practices Tutorial.

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Maria Perilli

Maria Perilli

Maria Perilli is the Vice President of Marketing and Operations at PPC Professionals. Maria is a seasoned online marketing professional with over 7 years experience. She honed her holistic marketing approach by overseeing all channels of marketing, including PPC, SEO, email marketing and social media marketing while working for various companies. Maria has that rare combination of people skills, deep knowledge of subject matter and an ability to provide hands-on solutions to complex problems. She is a collaborator on the AdWords Best Practices Tutorial created by PPC Professionals.

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