marketing word cloud

106 Amazing Words that Sell For PPC Advertising Copy

Your advertising copy can make all of the difference between an effective campaign that delivers outstanding results and a lackluster advertisement that falters.

Rob Toledo is a marketer with his own blog and he states that, “A/B Testing is a powerful and essential approach for any website owner or marketer.”

I might be a digital nerd, but I absolutely love running five different sets of advertising copy through Google AdWords to see which one comes out on top as the ultimate performer.

In my eyes, it is the equivalent to having a stake on five different horses in the Kentucky Derby. While you might be inclined to think one set of advertising copy will perform the best, the underdog can surprise you and come out victorious during the stretch run.

I recently purchased a book that is a GAMECHANGER for PPC marketers. “Words That Sell,” by Richard Bayan, provides more than 6,000 entries to help you promote your products, services and ideas. Adwords beginners or experts can utilize this book.

AdAge summed the book up perfectly… “You’ll wonder how you ever managed without it.”

The book isn’t just for PPC advertisers. The average click through rate for our ad campaigns has drastically improved since we started reading this sales bible.

You will no longer have brain cramps when creating your PPC ad copy and body text. Most importantly, you will find words that sell!

I honed in on 106 amazing words that sell for PPC advertisers. This includes grabbers, descriptions and benefits and clinchers.


  • Price break!
  • Price blowout!
  • Prices slashed!
  • New low price!
  • One-day sale!
  • Private sale
  • Exclusive members-only sale
  • Giant closeout sale!
  • Final clearance!
  • Valued price at $__________
  • Save big on __________


  • Get ready to…
  • Prepare yourself for…
  • Take a giant step….
  • Watch out!
  • Beware!
  • Put your _______ to the test.
  • Test yourself….
  • Dive into the…
  • Meet the…
  • Join the…


  • Win
  • Free
  • Bonus
  • Value
  • Offer
  • Sale
  • Save/Savings
  • Bargain
  • Discount
  • Unlimited
  • Best-Selling
  • Top-Rated
  • Famous
  • Original
  • Genuine
  • Proven
  • Tested
  • Valuable
  • Exclusive
  • Secret
  • Breakthrough


  • Irresistible
  • Special
  • Delightful
  • Wonderful
  • Marvelous
  • Enchanting
  • Captivating
  • Memorable
  • Unforgettable
  • Adorable
  • Loveable
  • Satisfying


  • Join
  • Enter
  • Meet
  • Mingle
  • Share
  • Sign up for…
  • Connect with…
  • VIP membership
  • Gold membership
  • Your ticket to…


  • Important
  • Significant
  • Prize-winning
  • Prestigious
  • Elite
  • Major
  • Premier
  • Outstanding
  • Accomplished
  • Eminent
  • Prominent
  • Celebrated
  • Respected
  • High-ranking
  • Influential


  • Inexpensive
  • Affordable
  • Economical
  • Thrifty
  • Low-cost
  • Low-priced
  • Value-priced
  • Budget-priced
  • Bargain-priced
  • Priced to sell
  • Rock-bottom prices
  • Popular priced
  • Unheard of low prices
  • Hot deals


  • Just published
  • Just released
  • Just arrived
  • Now available
  • Fresh
  • Sleek new
  • Shiny new
  • Mint condition
  • Unprecedented
  • Revolutionary
  • Breakthrough
  • Groundbreaking
  • State-of-the-art

Did we miss any words you know work well for PPC? Let us know in the comments.

Jason Parks

Jason Parks

Jason Parks is the President and Founder of The Media Captain and Cleveland Marketing King, two digital marketing and development agencies based in Ohio. He's a VIP Contributor for and has been featured in the New York Times, Yahoo News and Search Engine Watch on digital-marketing topics. Jason's agencies have helped hundreds of businesses increase their online exposure.

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