Online Advertising Changes – Can We Keep Up?

Image credit: blogs.philips.com

Image credit: blogs.philips.com

There’s no doubt that online advertising is changing, and at a rapid pace. Those of us who have been around for a while can marvel at these changes, and even those who have only been at it for the last couple of years are sure to be aware of the many technological advancements that are being made in online advertising. The challenge for all of us is to keep up with all of the changes in order to be able to create well-rounded marketing campaigns, making the best use of all the technology that’s available to us….

Amazon RTB May Be Right Around The Corner

Amazon RTB

Image Credit: PRWeek.com

Amazon is an innovator. Love them, like them, or hate them, the online retail giant has implemented some of the most successful sales measures in the history of online retail, and it looks like they may be adding RTB to the list.

Amazon knows a lot about its customers. Amazon knows what people have purchased, and shows them things that were purchased by people who purchased that very same thing, but along with, oh look, these other things, and wouldn’t you also be interested in them? Turns out that people are interested in those other things. …