The Problem:
gCommerce Solutions is a marketing firm specialized in the online hospitality industry. The company was formed in 2002 and offers unique solutions to a variety of clientele with different needs. A large portion of those needs are met with SEM.
The firm has a hands on approach to Paid Search: “Automated paid search programs fail in many respects, mostly because they attempt to replace trained marketing professionals with software”, says Tim Thomas, Director of Paid Search for gCommerce Solutions. “That is why when we set out to find a management system, the most important criteria was to relieve our staff of the grunt work – we needed a system that would fully integrate with the top 3 Paid Search networks, allow us to easily and rapidly make bulk changes across engines, as well as provide us with a solution to automate the reporting process as much as possible.”
The Solution:
We reviewed a dozen different products and ultimately decided that Acquisio SEARCH was the only viable solution. None of the other products really helped us interface with the ad systems in a way that enabled us to (a) be more effective as an agency, and (b) further increase the ROI we provide for our clients. We were also interested in a system that could help us communicate the value of Paid Search. Acquisio provided all of these things, and so much more.
The Results:
“Acquisio has created an increase in productivity of 45%”, says Tim Thomas, Director of Search Marketing at gCommerce Solutions. “Since 2003 I have used many of other PPC programs. All of them did not live up to what was promised and created more work than saved. Acquisio knocks them all out of the park.”
