Acquisio’s Attribution Technology Saves Time, Increases Data Accuracy and Campaign Performance
Improve Your Campaigns by Giving the Right Campaign Elements the Right Credit
Tired of having to log into one system to monitor your PPC performance and another to check on how your display campaigns are faring? Frustrated with trying to compare data from one channel against another? You are not alone.
For many marketers and account managers, effectively tracking and optimizing campaigns can be a time-consuming and frustrating task. And understanding how each campaign had an impact on the other, so that you can effectively assign attribution credit, is nearly impossible.
Thankfully, the attribution functionality available in Acquisio makes tracking campaign performance and ROI across channels easy and more effective. Acquisio’s advanced attribution technology allows you to:
Track Multiple Channels
Acquisio lets you track and analyze your campaign performance across all major pay-per-click, social, and display networks. This means you can apply Acquisio’s powerful cross-channel attribution models to your conversion and revenue data, regardless of its source.
Analyze with Consistent Criteria
With all of your data in one place, you can more accurately determine which campaigns are truly performing and which have room for improvement. Acquisio’s attribution model makes “apples-to-apples” comparisons of your campaign conversion and revenue data possible by allowing you to apply a single cross-channel attribution model to all data.
Make Decisions Based on Accurate Data
Unlike inherently flawed “last click” solutions, Acquisio’s powerful attribution technology lets you optimize and manage campaigns based on scientifically sound attribution data. Because of this, you’ll be able to make creative and business decisions based on accurate customer information rather than one-sided assumptions.