The Procrastinator’s Guide to PPC Optimization – Holiday Edition
The holidays are a time of year that can leave a PPC pro more stressed out than an elf with a December 24th deadline. Holiday PPC takes up a lot of time and energy, and it's far too easy to blow a budget quickly and unevenly.
But it's not too late to make this holiday season your most successful ever.
John Gagnon, Bing Ads Evangelist, will guide you with last minute tips and tricks for your holiday season campaigns:
- Timing is everything - key dates and online holiday shopping patterns.
- Should you test out “free shipping” or “coupons” in your ad copy strategy this holiday season?
- Did you know using “holiday” in your search ad is a recipe for poor performance? Dive into a big data study from Bing Ads.
Marc Poirier, EVP & Co-founder at Acquisio will discuss some real case study experience. Learn how other retailers are cutting their cost-per-order in half and doubling sales within a few days without doing any additional work.