Comments on: Peering into Match-Types: The Hidden Info Advantage of the Google Adwords Keyword Research Tool

By: Alan Mitchell

Alan Mitchell — Thu, 28 Oct 2010 08:25:16 +0000

Nicely put – completely agree that figures and suggestions from Google estimates should be taken only with a pinch of salt.

By: Christian Louboutin Shoes

Christian Louboutin Shoes — Wed, 09 Jun 2010 01:35:58 +0000

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By: 3 Easy Ways to Gain Clearer Insight with Google Analytics and Improve your PPC campaigns | Acquisio Search Blog

Mon, 02 Nov 2009 22:35:43 +0000

[...] youâ€™re running a PPC campaign, you need to understand your match types, and while I believe they should only be used very strategically, chances are youâ€™re bidding on [...]

By: The Old, Ignorant Politician’s Guide to Search Marketing for Your Election Campaign | Acquisio Search Blog

Thu, 08 Oct 2009 15:19:59 +0000

[...] Get a list of every single issue, positive and negative, that may be a factor in the election race. Put it down on paper. I know you still like paper, you’re old. Give this list to someone who is good at keyword mining (get an SEO to train a marketing-savvy campaign staffer) â€“ a decent common-denominator search keyword research tool is Googleâ€™s own Adwords tool. Keep in mind though that this tool is build to work within the world of Adwords, which requires some…. [...]

By: Jonathon

Jonathon — Wed, 02 Sep 2009 18:16:39 +0000

Excellent Post. As stated in the post, when there is a large number of searches for a KW in Broad Match but very little in Exact Match there are long tail KWs to discover. I am conducting KW research for SEO and that point is brilliant for my purposes.

By: Rick

Rick — Thu, 09 Jul 2009 18:04:17 +0000

So, how does Google come up with the synonyms it reports in the Adwords Keyword research tool? For instance, does it look at the KW’s declared in the Keywords Meta Tag, or perhaps keep track of the sequential searches that people do, or am I missing something really obvious? I would think this is important if you want to understand what Google feels are related long tail searches.

Thanks.

By: Michelle Moore

Michelle Moore — Thu, 16 Apr 2009 15:13:07 +0000

There should be more information on the internet that emphasize that Google’s tools are designed to work a certain way within the Adwords playground. You could probably write an entirely new piece on how Google treats synonyms and broad matches. For most new analysts (PPC and SEO), I recommend not even researching broad matches because the numbers are so misleading. Everyone seems to miss the tulip=flowers=garden examples that Google’s own documentation uses to demonstrate just how broadly Google will interpret a broad match term.