Google AdWords has just released the Modified Broad Match to the rest of the world. After a successful test in Canada and the UK, they decided to unleash this great new feature to all advertisers. However, implementing this would require a lot of time in Excel, so we put together a quick and dirty little tool to help you get started with modified broad match keywords today.
This simple modified broad match keyword generator will add a + sign in front of each “word” which comprise your keywords, or in front of those specific keywords you indicate. You can then add these new keywords to your campaigns using the adwords editor, the Acquisio Editor or the standard Google AdWords interface. Enjoy, and don’t hesitate to tell us if we can make any useful changes to the tool. We’re listening 
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About Marc Poirier
Great tool, thank you!
It would be nice if there was an export button, and possibly a button to create new list instead of having to use back button.
Thanks!
Hey Kelly,
That’s a great idea. The developer working on this project just left on vacation, but I’ll be sure to let him know once his back.
Thanks for the suggestion!
Great tool, very good to have a so easy way to change all the broad keywords for the new features. I’m a little curious to see how this changes can improve the campaigns. Thanks a lot.
Guys, we implemented your suggestions. Hope it helps!
Great tool! Saves a lot of time…I had a issue while copying & pasting keywords in excel ..some of the keywords were not successfully pasted in excel showed error #Name. But worked fine when I pasted directly in the editor. Thanks for this wonderful tool
Thanks Marc, really appreciate the tool.
First I thought I could easily do this myself in excel, just ad “+” after concatenating… but NO, you can’t use a + that way. So I found your great tool.
One thing though, it exports to .tsv … you need to correct that to .csv
thanks again
good idea, i will have Denis look into this. Should be a breeze to do.
Hi Marc,
Nice tool for creating modified broad match keywords quickly and easily. I recently did some research on modified broad match and found modified broad match keywords to have significantly higher CTRs and significantly lower CPCs than normal broad match keywords:
http://www.calculatemarketing.com/blog/techniques/modified-broad-match-adwords-analysis/
It’s definitely worth taking the time to implement modified broad match, so anything to help make modified broad match keyword creation easier is always welcome.
Thanks,
Alan
Great tool!
I am currently work on a automate keyword generation which should put out keyword suggestions.
Therefore I need tools like this! Is it possible to use this tool as API?
Marc,
This is perfect… we are addicted to MBM keywords and this will save us lots of time!
Thanks!
Kevin
Great Tool Marc!
And it shows again how your company is at the forefront of new developments in PPC given that you already have this tool ready while this new match type has only been around for a couple of months.
All the best.
Hi
Just wanted to say a huge thank you. When I learned about modified broad match I must admit I panicked about how I was going to update a very large campaign with the new type of keywords. You tool is a blessing and has saved me so much time – thanks so much.
One idea – I realise you can use your tool to choose which specific keywords you want to modify but how about which keywords you don’t, e.g. keywords like ‘for’ ‘to’ ‘a’ ‘the’. That kind of thing – just a thought.
Thanks again, Louise
Great idea Louise, let’s see if I can get that done for you
Great tool, thank you for sharing it… just what I needed whilst re-structuring an account today.
Cheers
Great Tool, will definitely love to use this in near future:)
Awesome Tool and I use it all the time! Anyway that we can have it broken down by cells though so that we can swap out geo-target locations more easily? I am a huge fan of individual ad groups for each city/suburb of certain client’s campaigns and would love to generate these lists at a faster rate if I could just swap out the city names with a fixed list of keywords.
Thanks for all you do!
Jozef
The export function is not working anymore, any chance it will be fixed soon?
Hi Kelly, we are unable to reproduce the problem. Can you tell us what OS and browser you are using? Thanks!
Windows 7, Firefox 9.0.1 . (Excel 2007)
OK I am contacting the developer so he can take a peak at it with your setup… more to come soon!
Hi Kelly, the developer tried in the same exact setup you have except he has Excel 2010 but it should have no impact since it’s a very simple file format (TSV). He would like to chat with you as he has a few ideas as to why it would not work for you – you can reach him directly at droy at acquisio dot com