Andrew G. I also appreciate your bringing up information from the past. It’s great to be able to demonstrate that the strategies change over time, and they need to not get into a rut!

http://web.archive.org/web/20020323014130/www.page-zero.com/products_asroi.asp

[excerpt]

[start laughing]
–
21 Techniques to Crank Up Your ROI on AdWords Select

Here’s what the report contains:

* Reveals the only methods of “beating” the AdWords Select system – tricks that Google wants you to figure out! Gives an explanation of one of the key methods used by the winners – the ability to achieve off-the-chart clickthrough rates – and why you need to learn about it to beat your competitors on the system.

* Explains what Google’s motivations are in designing their dynamic pricing model, and why they don’t care if some of you get ridiculously good deals on advertising. And how they’ve ensured that most advertisers don’t get bargain rates.

* How to zero in on the “dream scenario” that most advertisers are missing out on: search phrases with HIGH search volumes which will only cost you 5 cents, EVER, because no other advertiser knows what you know about how to get there and STAY there. Some key phrases – even high volume ones – are competition killers. If you can “own” just a few of these high volume winners, assuming your visitors convert well to sales, you can multiply your profits at a shocking rate. But you can’t win if you don’t play.

* The eight most powerful techniques for achieving sky-high clickthrough rates. With some effort, you can achieve 3-3.5% clickthrough rates for a sizeable number of key phrases. One of these eight principles explains why I’m currently pulling 7% clickthrough rates on a phrase no other advertiser can get a response from.

* The best four ways of lowering your average cost per click. Everyone can achieve dramatic reductions in their average cost per click on the AdWords Select system. The difference between an average cost per click of 20 cents, and an average cost of 50 cents, is precisely difference between life and death as an AdWords Select advertiser. The tricks I give you aren’t obvious, by the way. I’m not going to tell you things you could easily figure out for yourself.

* How to harmonize the four (sometimes conflicting) objectives that you and every advertiser on the system are facing. Knowing this formula is what will keep you going when others are forced to give up.

* Nine tactics for dramatically improving your return on investment (ROI) on your AdWords Select campaign.

* A handy way to benchmark whether your AdWords Select campaign is better value than other online advertising venues when measured by standards other than cost-per-click.

[/quit laughing]

Des astuces souvent connues… mais à revoir !…

“Discover the Secrets that Google doesn’t want you to know about Adwords”

or

“All other PPC software is a Scam!”

or

“PPC Secrets Revealed – Guaranteed to Triple your Revenue!”

?

c’mon you know you want to click on those, even if they’re plain text

These examples work fine for throwaway domains in the affiliate industry for example.

In the case of Acquisio, while I know I may be able to get a slightly better conversion rate by building the typical long sales copy landing page, I would never do it because the perception of our brand would suffer.

I daresay well over half our clients would fire us if we used headlines with Scam, Naughty, Exposed, and so on. That’s just too aggressive for many corporate clients, but more to the point, it doesn’t necessarily get clicked or convert, or create the correct type of information scent.