Case Study

Leverage Marketing LLC is one of the world’s foremost Search Engine Marketing agencies with more than 100 clients and millions under management. Operating under a performance based business model, Leverage Marketing specializes in advanced SEM & SEO optimization strategies resulting in unprecedented levels of online shopping cart sales, volume lead generation and inbound sales calls.

The Problem:
Leverage Marketing, was confronted with challenges existent in most companies within the search marketing industry, the conundrum: to operate more efficiently and effectively.

Long coping with the frustrations of dealing with a half-way efficient Pay Per Click management platform that was not built to support the advanced needs of a large SEM agency, Leverage began searching for a better solution. Already utilizing one of the most well know enterprise level PPC Management platforms, Leverage Marketing devoted six months searching for an agency specific Pay Per Click management and optimization platform. This search found some of the common names in the market including Omniture, Atlas, & Double Click as well as several lesser known platforms. While each of those platforms offered a variety of features, not one offered the efficiencies or the advanced level of features required by agencies who manage hundreds of clients.

The Solution:
After heavy investigation Leverage Marketing, LLC had narrowed their search to a platform built specifically for agencies, Acquisio.

The Results:
“The best way to summarize the result is that the Acquisio platform delivered a WIN, WIN, and WIN situation! “The move to the Acquisio platform delivered an amazing win/win situation for both our SEM team and our clients!” Stated Abel Alvarado, President of Leverage Marketing. “Making changes such as copying a campaign from Google Adwords to Yahoo can now be performed with just 2-3 clicks. The ability to log into Acquisio and at a glance view the status of all our accounts is amazing! Every SEM agency knows of the efforts that come with providing detailed reports; Acquisio provided the most efficient reporting solution available.”

Josh Maxwell, VP at Leverage Marketing states, “Providing unparalleled PPC & SEO results for our clients and delivering best in class customer service is what continues to drive our growth. We were the first in our industry to create a “Customer Experience” department. This department reports directly to senior level management and is responsible for uncovering missed opportunities and needs of our clients. Utilizing Acquisio, our SEM team is more efficient which means our clients benefit because their accounts are now being managed and optimized by the world’s best platform.” Another prominent deciding factor was the ease of use. As a leading Search Marketing company, Leverage Marketing heavily relies on our employees being able to ramp up quickly without performance being sacrificed. In contrast to our old platform which took months to learn and operate efficiently; within days the Acquisio platform was learned and used as a sole source of management for dozens of accounts. The successful roll-out confirmed that Acquisio was the right PPC Management Software solution for this leading Search Marketing Company.

Now integrated as part of the process at Leverage Marketing, LLC, Acquisio continues to help the business flourish.