Webinars

Steering an Automated Ship: How to Avoid Bidding Pitfalls

This webinar revisits the Bid and Management feature with insights on new case studies and the benefits of having both an automated system and a “Captain” to guide the technology.

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A Case for Automated Bid & Budget Management

Since the release of our Bid & Budget Management (BBM) feature, our clients have been experiencing the sort of results that PPC marketers dream about – and it all happens through an automated system. Learn how Acquisio BBM can help you serve your customers with greater efficiency and give their ad spend a far greater reach.

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An Introduction to Native Ads

Publishers (Facebook, Twitter, LinkedIn, Microsoft, Yahoo, Pinterest, Instagram and the New York Times) continue to innovate with their own proprietary ad formats and platforms.
Advertisers and agencies are faced with a dilemma – to focus on IAB ad formats and text ads and risk losing opportunities, or to roll up their sleeves and adopt the slew of new formats, also known as native ads – and risk working hard for little reward.

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The Procrastinator’s Guide to PPC Optimization – Holiday Edition

The holidays are a time of year that can leave a PPC pro more stressed out than an elf with a December 24th deadline. Holiday PPC takes up a lot of time and energy, and it’s far too easy to blow a budget quickly and unevenly. John Gagnon, Bing Ads Evangelist, and Marc Poirier, EVP & Co-founder at Acquisio, will guide you with last minute tips and tricks for your holiday season campaigns.

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Optimize PPC Performance by Managing Budgets and Bids with Acquisio BBM

Early 2013, Acquisio announced the release of the Bid & Budget Management (BBM) feature. Since then, we have helped several dozen agencies to optimize thousands of campaigns, spending 99%+ of the allocated budget, with results varying between 20% and 80% decrease in CPA, with conversions multiplying by 2X and more.

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Exploring the Google Display Network: How to Generate More Leads from Display Ads.

If you’re struggling with display, or you just need to find new ways to unlock more conversions and hit your target CPA, then you must attend this webinar.

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B2B Marketers: Are Your PPC Leads Falling Through the Cracks?

We’d like to invite you to watch our exclusive webinar, “B2B Marketers: Are Your B2B Leads Falling Through the Cracks?” The webinar will look on tracking, optimization, lead scoring, leveraging sales data from CRM systems, and how to move leads through complex B2B sales process.

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How to increase conversions and lower CPA for Google Display Network

If you’re interested in learning how to achieve higher GDN conversion rates and lower your cost-per-acquisition, this webinar is not to be missed.

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Improve Campaign Results with Multi-Channel Funnels and Acquisio Attribution Modeling

In this webinar will explain the value of combining Google’s Attribution Modeling tool with a platform like Acquisio, to receive additional insight towards your media channels, as well as the true value of display and Facebook advertising

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Automation + Attribution = Campaign Success

Looking for a way to improve your agency’s efficiency while simultaneously improving your clients’ SEM campaigns?

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Display as a Search Marketing Optimization Strategy

Do you need to add more juice to your search marketing campaigns?

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The Inside Scoop on Automating and Optimizing Your PPC Campaigns

Automate the optimization process and enjoy fewer headaches, higher returns and better results for your clients’ campaigns!

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5 Critical PPC Metrics to Enhance Customer Engagement – A New Metrics Model

Learning how to synthesize your Paid Search and Web Analytics metrics into a powerful hybrid data set.

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Mobile Search: The Agency Opportunity

Will your agency embrace the opportunity that mobile search creates, or stand on the sidelines while the mobile search opportunity passes you by?

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The Search Marketing Agency Guide to Selling Display to Clients

It’s easier than ever before to get Display campaigns up and running.

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Extreme Ad Optimization: Harnessing the Power of Humans & Machines

So how do you get those good ads? You need the creativity and copywriting skills of a human, coupled with algorithm and a robust rule-based engine.

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The Display Opportunity for Search Marketers

Want to generate more leads and decrease costs? Curious about display advertising, but not completely certain it’s a good fit for your agency?

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Increase Revenues with Display Advertising

If you’re ignoring display advertising, you’re leaving money on the table. Adding display to your service mix is easy and lucrative.

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Global Domination through PPCGlobal Domination through PPC: What You MUST Know to Succeed Internationally

Looking to maximize the performance of your clients’ international PPC campaigns, but not sure how to make it happen? Watch this pre-recorded webcast now!

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Facebook Advertising: Testing and OptimizationFacebook Advertising: Testing and Optimization

If you’re looking to sharpen your Facebook advertising skills, this webcast is just for you.

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Breakthrough in PPC Ad Testing and Optimization:
Using Ad Sets to Improve Even Your Best PPC Ad Campaign

The Ad Sets Optimization model side-steps the pitfalls of A/B Ad Testing and can be used to improve the performance of any paid search campaign.

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PPC & the Long Tail: How Important is it, Anyway?

In this webcast, PPC expert George Michie discusses the significance of the long tail in PPC campaigns, share the results of a recent empirical study, and discuss why broad match isn’t an adequate substitute.

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Google’s New Ad Formats: What You Need to Know

In this webcast, PPC expert David Szetela will explain what the new Google tools are, what he’s learned from them so far, and how you can get started with them in your PPC campaign.

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Turning Clients into PPC Champions: How to make PPC meaningful to “the other guys”

In this webcast, Alissa Ruehl will demonstrate how to make PPC meaningful to the people you report to.

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PPC Bid Management Rules That Actually Work

PPC expert Adam Scott Riff will discuss how to build PPC bid rules from the bottom up, when to follow them, and when to break them.

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PPC Campaign Automation: Bid Management, Alerts…
the Works!

PPC expert Andrew Goodman looks at how to automate a PPC campaign using rules-based management to govern your bidding process.

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SEM Agencies and Reporting: Best Practices for Success

In this webinar, we’ll talk about the coming of age of data and analysis – how the best marketers and agencies have moved from mechanical handling of rough data to true analysis.

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The Google Analytics – Aquisio Combo.
And What it Means to You

Take your PPC management to the next level with Acquisio’s new Google Analytics integration.

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Making the Most of Paid Search Automation

Join PPC expert Andrew Goodman in a session moderated by Kevin Newcomb.

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eBooks


State of the SEM Agency

In early 2014, Acquisio surveyed a group of SEM agencies to learn their top digital advertising objectives and priorities for the year. Our report will give you a current snapshot of the state of the SEM agency.

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14 Digital Marketing Experts Share Their Predictions For 2014

What’s coming up in 2014? We have asked 14 of the industry’s top experts to chime in with their predictions for the upcoming year in online marketing to help you be prepared for the challenges ahead.

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Selling Display to Search Clients

Display advertising is growing at a faster rate than search—and search agencies are taking notice.

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Cross Channel Marketing: A Primer for Search Agencies

What Search Marketers and Agencies Need to Know about Cross Channel Marketing

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Social Media and the Future of the Agency

Social media continues to grow, and its impact continues to shift the power from the brand to the consumer.

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Search and Display: Capitalizing on the Retargeting Opportunity

This ebook discusses the current state of online display advertising, including its growth, its synergies and relationship with PPC, and the new retargeting opportunities.

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Building An Attribution Model That Works

This E-Book discusses why attribution modeling has become so important to PPC marketers and agencies and presents numerous tips and techniques to help you build attribution models that will more accurately measure and value your online marketing campaigns.

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Using Remarketing To Drive Increased Display Ad ResultsUsing Remarketing To Drive Increased Display Ad Results

With average online conversion rates hovering between 5 and 10%, marketers are constantly struggling to find ways to increase that rate. Thanks to retargeting, marketers can now track and serve custom ads to these non-converters to draw them back in.

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Best Practices in Facebook Marketing

With more than 500 million active users on Facebook, advertisers are salivating at the opportunity to reach targeted and engaged audiences through Facebook ads. Want to learn how to effectively leverage Facebook ads, allocate budgets and get the highest ROI? This E-Book provides a look a some of these current best practices, with contributions by : Kelly Gillease, Matt Lawson, Kevin Gibbons, Marty Weintraub, Kelsey Childress, Greg Finn and Joe Hall.

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Best Practices in PPC Reporting Advanced Strategies to Maximize Efficiency and Results

Success in paid search, or PPC advertising, depends largely on the ability to quickly and efficiently gather and analyze data, then turn that data into actionable strategies that improve account performance.

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Advanced PPC Bidding Strategies Maximizing the Success of Your Paid Search Campaigns

To help online marketers maximize their paid search investments, Acquisio has identified 10 advanced PPC bidding strategies that can improve PPC performance and efficiency.

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Choosing a PPC Management Pricing Model: Structuring PPC Agency Contracts for Long-Term Success

Pricing models for pay-per-click (PPC) campaign management can take on many forms. Whether you’re a search engine marketing (SEM) agency providing PPC services, or an advertiser contracting for them, the right model will depend on the needs and goals of both parties.

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10 Tips to Maximize Your PPC Campaign Efficiency

Tips! You need ‘em, we got ‘em. Implementing a PPC management tool, taking advantage of bulk editing and performing thorough tests are just a few ways to streamline your approach to PPC campaign management. If you’re looking to make your job easier, you’ve come to the right place.

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You Know You Need A PPC Management Tool When…

PPC management tools have been around for years. Some search professionals will give great reviews on the power and convenience of these tools while others will give them a thumbs down. No matter which end of the spectrum you’re on, there’s a time and place in every search marketers’ life when a PPC management platform is essential.

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How PPC Management Tools Improve Search Marketing Results

Since the Google AdWords platform first came on the scene, the tactics and techniques of running an optimal search marketing campaign have become a hot topic. There are so many factors when it comes to managing campaigns: campaign goals, target audience, budget, conversion point, client expectations and more.

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10 Questions to Ask on Your Quest for PPC Management Software

The PPC management software market is saturated with products that range not
only in price but in functionality too. Yes, options are great, but too many can lead to head wrecking decisions. How do you figure out which product is right for you?

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5 Reasons Why You Should Select Acquisio SEARCH

Acquisio SEARCH will help you do it. A complete PPC management platform,
Acquisio SEARCH provides the tools you need to be a more effective search marketer. Whether you’re managing a few campaigns or juggling many, Acquisio SEARCH gives you the freedom to focus on developing and implementing paid search strategy.

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The 7 Deadly Sins of PPC Management

Believe it or not, there’s a science to PPC management and if you follow that science, your efforts can produce jaw-dropping results. Whether your focus is lead generation, sales or another conversion point, approaching the setup and maintenance of a campaign with the right tools is essential to your success. Make sure you steer clear of the following mistakes so that you don’t fall prey to the 7 deadly sins of PPC management.

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Top 10 Things to Know About Rule-Based Campaign Automation

Think you know it all when it comes to PPC management tools? Whether you have experience with them or not, it’s in your best interest to get the low down on the latest and greatest in PPC management tools. Remember: Innovations in the industry are happening at lightning speed and your competitors are taking advantage of it. As you weigh your PPC management options, we’ve developed a list of things to consider to help you stay on top of the game.

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