Display advertising offers unprecedented opportunities to capture the eyes and wallets of online buyers. But what’s the best way to integrate display techniques (like retargeting) into your marketing? This ebook discusses the current state of online display advertising, including its growth, its synergies and relationship with PPC, and the new retargeting opportunities.
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This E-Book discusses why attribution modeling has become so important to PPC marketers and agencies and presents numerous tips and techniques to help you build attribution models that will more accurately measure and value your online marketing campaigns.
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With average online conversion rates hovering between 5 and 10%, marketers are constantly struggling to find ways to increase that rate. Thanks to retargeting, marketers can now track and serve custom ads to these non-converters to draw them back in.
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With more than 500 million active users on Facebook, advertisers are salivating at the opportunity to reach targeted and engaged audiences through Facebook ads. Want to learn how to effectively leverage Facebook ads, allocate budgets and get the highest ROI? This E-Book provides a look a some of these current best practices, with contributions by : Kelly Gillease, Matt Lawson, Kevin Gibbons, Marty Weintraub, Kelsey Childress, Greg Finn and Joe Hall.
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Online advertising has matured to a point where there is an opportunity for Search marketers to apply their expertise to Display advertising.
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Success in paid search, or PPC advertising, depends largely on the ability to quickly and efficiently gather and analyze data, then turn that data into actionable strategies that improve account performance.
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To help online marketers maximize their paid search investments, Acquisio has identified 10 advanced PPC bidding strategies that can improve PPC performance and efficiency.
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Pricing models for pay-per-click (PPC) campaign management can take on many forms. Whether you’re a search engine marketing (SEM) agency providing PPC services, or an advertiser contracting for them, the right model will depend on the needs and goals of both parties.
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Tips! You need ‘em, we got ‘em. Implementing a PPC management tool, taking advantage of bulk editing and performing thorough tests are just a few ways to streamline your approach to PPC campaign management. If you’re looking to make your job easier, you’ve come to the right place.
PPC management tools have been around for years. Some search professionals will give great reviews on the power and convenience of these tools while others will give them a thumbs down. No matter which end of the spectrum you’re on, there’s a time and place in every search marketers' life when a PPC management platform is essential.
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Since the Google AdWords platform first came on the scene, the tactics and techniques of running an optimal search marketing campaign have become a hot topic. There are so many factors when it comes to managing campaigns: campaign goals, target audience, budget, conversion point, client expectations and more.
The PPC management software market is saturated with products that range not
only in price but in functionality too. Yes, options are great, but too many can lead to head wrecking decisions. How do you figure out which product is right for you?
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Acquisio SEARCH will help you do it. A complete PPC management platform,
Acquisio SEARCH provides the tools you need to be a more effective search marketer. Whether you're managing a few campaigns or juggling many, Acquisio SEARCH gives you the freedom to focus on developing and implementing paid search strategy.
Believe it or not, there’s a science to PPC management and if you follow that science, your efforts can produce jaw-dropping results. Whether your focus is lead generation, sales or another conversion point, approaching the setup and maintenance of a campaign with the right tools is essential to your success. Make sure you steer clear of the following mistakes so that you don’t fall prey to the 7 deadly sins of PPC management.
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Think you know it all when it comes to PPC management tools? Whether you have experience with them or not, it’s in your best interest to get the low down on the latest and greatest in PPC management tools. Remember: Innovations in the industry are happening at lightning speed and your competitors are taking advantage of it. As you weigh your PPC management options, we’ve developed a list of things to consider to help you stay on top of the game.
Want to generate more leads and decrease costs? Curious about display advertising, but not completely certain it’s a good fit for your agency?
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If you're ignoring display advertising, you're leaving money on the table. Adding display to your service mix is easy and lucrative.
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Looking to maximize the performance of your clients’ international PPC campaigns, but not sure how to make it happen? Watch this pre-recorded webcast now!
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If you're looking to sharpen your Facebook advertising skills, this webcast is just for you.
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Re-targeting
Re-targeting (also called re-marketing) has become and increasingly popular tool for online advertisers to maximize conversions and improve overall ROI.
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This pre-recorded webcast explores how to set up, run and optimize a successful online advertising campaign on Facebook.
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This webcast explains the relationship between search advertising and display advertising, and why it is important to engage in both, in order to reach the growing online audiences.
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Using Ad Sets to Improve Even Your Best PPC Ad Campaign
The Ad Sets Optimization model side-steps the pitfalls of A/B Ad Testing and can be used to improve the performance of any paid search campaign.
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In this webcast, PPC expert George Michie discusses the significance of the long tail in PPC campaigns, share the results of a recent empirical study, and discuss why broad match isn’t an adequate substitute.
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In this webcast, PPC expert David Szetela will explain what the new Google tools are, what he’s learned from them so far, and how you can get started with them in your PPC campaign.
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In this webcast, Alissa Ruehl will demonstrate how to make PPC meaningful to the people you report to.
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PPC expert Adam Scott Riff will discuss how to build PPC bid rules from the bottom up, when to follow them, and when to break them.
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the Works!
PPC expert Andrew Goodman looks at how to automate a PPC campaign using rules-based management to govern your bidding process.
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In this webinar, we’ll talk about the coming of age of data and analysis – how the best marketers and agencies have moved from mechanical handling of rough data to true analysis.
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And What it Means to You
Take your PPC management to the next level with Acquisio's new Google Analytics integration.
Join PPC expert Andrew Goodman in a session moderated by Kevin Newcomb.
