Clients are usually driven by two basic metrics:

• how much they are spending
• and what they are getting in return

You need to know that you are going to reach the goals that the client has set for you in terms of the budget you will spend.

Agencies live or die by the budget

This is why budget tracking is critical. With Acquisio SEARCH, all you need to do is simply enter your goals. Once entered, your performance against these goals will be measured and tracked on a daily, monthly, or campaign basis. As you progress in time or campaigns, it becomes easy to not only see where you’re falling short, but also what you can do to still reach your goals.

How Not to Get Fired!

Imagine your client tells you that they have 100K/ month to give you, including your fee. Acquisio SEARCH gives you the ability to specify your fees, whether it’s a percentage or flat rate, and pull them out of the total ad spend. The typical agency normally gets a percentage deal. For example, if you are getting 100K ad spend from the client, and are charging 10% management fee, but only spending 10K, your boss will fire you for you are leaving money on the table ($9,000 of unrealized potential is a shame!). So you want to be as close with the budget as possible, while maintaining your performance goals. Once you enter this data and tell us what the client’s budget goals are, we’ll help make sure you never exceed your budget, nor that you will be much under it either.