The Acquisio SEARCH PPC Campaign Optimizer is designed to help you:

• Quickly find those keywords that are contributing negatively to your results
• Easily see the predicted effects of your changes.
• Accept all recommendations or pick only the ones you feel are necessary

See the True Potential of Your Campaigns

If you’ve ever spent hours pouring over PPC campaign data in order to try and optimize a client account, you know how frustrating it can be not knowing what the potential results of your efforts may be. Take the stress and worry out of pay per click optimization with the Optimizer, a powerful module included as part of Acquisio SEARCH. Impress new clients by immediately improving results when you take over their account, or optimize current client campaigns to help reach their goals more rapidly.

Watch the video below to learn more:

Optimize Based on Client Goals
Is your advertising client looking for more brand exposure? Branding campaigns require maximum impressions, and achieving this is as simple as choosing to maximize your impressions within the optimization module – remember that within the Google Adwords system keywords need to maintain a healthy number of clicks, as you don’t want your quality score to suffer because of a lower click through rate.

Perhaps your client is very CPA focused. If you choose to minimize your cost while maintaining your conversions, you can reduce CPA without compromising the sales they are currently making from the most effective keywords in the campaign.

If instead your client simply wants the most traffic possible with the least cost, simply choose to maximize clicks, and then drag the cost slider down until you’ve found the perfect optimization.

Ready to see Acquisio SEARCH’s PPC Optimization tools in action? Click below to request a demo.