Because Grunt Work Really Sucks

Managing a PPC account daily involves a lot of little tasks across multiple search engine accounts:

• finding new keywords
• adding negative keywords
• working with text ads
• testing different variations of ads
• turning keywords on and off
• changing bids
• tweaking your creative, and
• adjusting the match type on your keywords

You spend your days working on this balancing act that leaves you with very little time and energy for strategy or service. A major part of your job is gaining your client’s trust and showing them value, things you can’t really do by just setting up campaigns and letting them run.

Your clients need your creativity and insight in laying out the strategies for their campaigns and driving them to success. You need to find ways to increase your efficiency to have more time to deliver this value.