Beyond PPC Bid Management

Acquisio includes a comprehensive application for rules-based campaign management. We allow for easy creation and application of powerful rules, along with sophisticated tools to help you manage and monitor their effectiveness.



This simple and intuitive application lets you easily create rules that will go further than the common keyword bid management tool. Think pausing keywords that suck or receiving an email when a keyword has a poor quality score. Or even set your max CPCs to a dynamic expression such as the First Page Bid price. You can do all that with our campaign automation tool and much more.

Your clients will love you!

You're overwhelmed by the whole rules concept and don't know where or how to start? To help get you started creating rules in no sweat, our solution includes convenient rules templates. Just fill in the blanks using the user-friendly wizard to launch rules that provide proven results. Give it a try and you'll see how simple it is to create rules and be your clients' hero.



Would you rather go wild and create very sophisticated and deeply thought out rules because your mathematical mind has an urgent need to express itself? Relieve yourself and use our free form to create your dream rule that no one else has thought of.



Spread the good news

You just created a rule that generates awesome results for a client account and you'd like all of your other client accounts to benefit from it? No need to repeatedly build the rule from scratch. Simply use our handy copy option that lets you copy rules to specific accounts, to all other accounts or, also, inside the same account if you want to use the rule as a basis to create a new one.



Build your confidence level

You feel that you need to be reassured that the changes made by your rule will have a positive effect on your campaigns. Our solution can help you reach the confidence level you're looking for by letting you choose to launch your rules to run on a semi-automatic mode. That's right. Because rules that run semi-automatically will execute without actually applying the changes, you'll simply need to review the changes that are put on hold until you approve them. When reviewing the changes, a number of options are offered to you such as approve/discard all changes or approve/discard only specific changes giving you full control over the impact of the changes.



What about automating my campaigns that run on the content network?

You'd like your content network campaigns to benefit from the rules you created for your keywords campaigns? Easy. Our rules-based campaign management automation tool can also be used on campaigns that run on the content network such as site targeted campaigns. All you need to do is set your rule so that it applies to your ad groups rather then the keywords.