About Marc
Marc Poirier is a professional Internet Marketer with more than a decade experience in the Search industry. He is Co-Founder and Chief Marketing Officer of Acquisio where he leads all sales and marketing activities. He often speaks at events like SES, SMX, Ad:Tech, TFM&A and OMMA, and writes columns and articles for various publications, including Search Engine Watch, Visibility Magazine, SES Magazine, and the Acquisio blog, to name a few. Prior to his position at Acquisio, he was founder and president at Canalytics, a boutique SEM and SEO agency which was widely regarded as one of the most active Google Analytics Authorized Consultants in the world. He also held various e-marketing management positions for technology and software companies that include Komunik – an email marketing software vendor, Cognicase – a Canadian leading IT consulting and systems integration firms, aside from being a strategic consultant at U.S. based marchFIRST. Marc began his entrepreneurial career in 1996 while working on his Ph. D. in Cognitive Science. That’s when he co-founded Webaxis Alliance, an interactive agency that worked on major Canadian websites such as sympatico.ca and canada411.ca. Whenever the opportunity arises, Marc loves to fish and is an amateur walleye fisherman who shares his passion on his blog.