Performance media platform provider Acquisio has partnered with venture capital firm Emerillon Capital to finance its rapid growth and leverage the fund’s European network.
Montreal, QC, January 30, 2014 – Acquisio, the award-winning performance media platform for agencies, announced today that it has secured an important investment from Emerillon Capital, a Canadian venture capital fund, to accelerate its growth strategy.
Acquisio, which is ranked 7th in the Deloitte Fast 50™ program, plans to accelerate its growth even further through strategic acquisitions.
Acquisio has already acquired two companies. These include Click Equations, and Science Ops, an elite algorithm builder. Both acquisitions created significant value for Acquisio’s shareholders and customers, who gained access to a cutting-edge tracking system and the industry’s most powerful bid and budget management algorithms.
“The recent release of Acquisio’s next generation platform, combined with their bid and budget management optimization technology, places the company in an enviable position to become the provider of choice for digital marketing agencies around the world,” said Ann Girard, Investment Director at Emerillon Capital. “We share Acquisio’s growth and innovation philosophy and are thus excited to partner with them, to support and strengthen their leading position in this dynamic industry.”
This financing is the first step in a plan to support Acquisio’s ongoing acquisition strategy. It will enable the company to offer greater value to its clients, and to continue to be the top innovator in performance media platform technology.
“We have always seen strategic acquisitions as the way forward for both Acquisio and our clients,” said Martin Le Sauteur, Acquisio’s President and CEO. “This funding will enable us to continue to revolutionize performance marketing. We are pleased to team with a solid financial partner such as Emerillon Capital that will give us access to a network of cutting-edge technology in Europe.”
Acquisio provides digital marketers with a performance media platform that enables them to optimize the results of their search, social, mobile, and display marketing programs with speed, accuracy, and efficiency, and with full control over every aspect of their online marketing initiatives.
With more than 4,000 users and 10,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by agencies and marketers alike. Clients include WPP, Omnicom, IPG and Publicis; as well as performance media companies Bertelsmann, Cossette, iProspect, Isobar, NetBooster, PhD, and Yellow Pages Group.
The company is based in Montreal, Quebec with offices in Seattle, New York City, and London. For more information, visit www.acquisio.com.
About Emerillon Capital
Empowered by Credit Mutuel CIC and Desjardins, Emerillon Capital is a venture capital fund dedicated to investing and supporting companies with strong technological expertise that are positioned in sectors with strong growth potential. It aims to accelerate commercial start-up and support their expansion. Emerillon Capital invests primarily in Quebec as well as in Ontario and the northeastern United States. By leveraging the network of CM-CIC Capital Finance, its lead sponsor, Emerillon Capital offers entrepreneurs a gateway to support their development projects in Europe. For more information, visit www.emerilloncapital.com.