Acquisio Partners with Zenya to Provide Unprecedented Scale in Local Search Market

Granular keyword campaign creation is combined with superior bid and budget management, enabling digital marketers to generate superior results even when handling thousands of small, hyperlocal accounts.

Montreal, QC, December 4, 2013 – Acquisio, the award-winning performance media platform for agencies, announced today their partnership with Zenya, the world’s largest keyword taxonomy, enabling local agencies, resellers and aggregators to scale their paid search offering to thousands of small-to-medium sized businesses.

Zenya provides search marketers with extremely relevant keywords and geo-modified terms for local businesses, providing turnkey campaign creation in the Acquisio platform. Acquisio then creates the campaigns within Google AdWords and Bing Ads reseller accounts and automates all budget and bid management, as well as tracking and performance reporting.

“Our partnership with Acquisio is a never before seen opportunity for local SEM advertising,” said Stephen Scarr, CEO of Zenya. “The Zenya taxonomy provides highly-targeted keyword opportunities while Acquisio’s automated bid and budget management technology makes scale effortless.”

This announcement comes on the heels of several related news items from Acquisio, including the launch of the Acquisio Call Tracking Partnership Program and the launch of BBM for Google Channel Partners. By integrating with Acquisio, local marketers can now build their business on the industry’s most sophisticated local search management platform, enabling scale like no other technology provider can.

“We’ve always been focused on creating value for agencies who manage multiple accounts” said Marc Poirier, Co-Founder and Executive Vice President at Acquisio. “This approach has meant great success with Google Channel Partners and Bing Ads Resellers, in other words, companies who manage hundreds or even thousands of SMB accounts. What our partnership with Zenya means is that the campaign creation process becomes practically 100% automatic, which creates much greater scale, better client results and ultimately, more profitability for the agency.”

About Acquisio

Acquisio provides digital marketers with a performance media platform that enables them to optimize the results of their search, social, mobile, and display marketing programs with speed, accuracy, and efficiency, and with full control over every aspect of their online marketing initiatives.

With more than 4,000 users and 10,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by agencies and marketers alike. Clients include WPP, Omnicom, IPG and Publicis; as well as performance media companies Bertelsmann, Cossette, iProspect, Isobar, NetBooster, PhD, and Yellow Pages Group.

The company is based in Montreal, Quebec with offices in Seattle, New York City, and London. For more information, visit www.acquisio.com.

About Zenya

Zenya’s taxonomy identifies consumer intent from Search, Sites and Social to deliver more leads, improved ROI, and greater opportunities for digital advertisers. Zenya’s products include Local SEM, search retargeting, contextual ad targeting, brand safety monitoring and the creation of individual user profiles. Zenya rapidly identifies untapped growth opportunities for digital marketers with intelligent user data. Zenya, an Info.com business, is based in Chicago. To learn more, visit www.zenya.com.

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