Acquisio Announces Support for Yahoo Japan Unified Campaigns and Baidu Ads

Baidu - Yahoo LogoMontreal, QC, Canada and Tokyo, Japan - September 16 2013 - Today, one of the world’s largest providers of internet advertising management technology, Acquisio, announced the support of newly deployed Yahoo Japan ”Unified” Campaigns, as well as improved support for Baidu Ads, providing a fully scaled PPC management platform to agencies and marketers located or serving brands located in Japan and China.

Acquisio already provides mature integrations with Google AdWords, Bing Ads, Facebook Ads and also offers RTB Display integrations through the Acquisio Trading Desk. The Yahoo Japan and Baidu integrations complete the offering for Asian marketers looking to improve their search marketing results on the most important search engines in Japan and China.

The platform automatically tracks every click and conversion, manages attribution, and adjusts bids and budgets, so that campaigns run as effectively as possible, generating maximum ROI. The product also lets marketers create and automate graphically rich and white label reports, as well as manage their campaigns, ad groups, ads and keywords from one platform or through bulk sheets, very effectively, saving up to 80% of their time.

“Acquisio already has a few Asian and International clients using our platform to manage search ads in Japan and China. They have been working with somewhat limited functionality and localization for the past few years. All that is about to change.” said Martin Le Sauteur, CEO at Acquisio.  ”Over the next months Acquisio will be making further announcements regarding some long term investments we will make to address the Asian market properly. We’re coming here to stay as we believe in the long-term potential of the market. Support and account management for Asia will be temporarily provided from the London office until we can finalize the details for our first Asian office and operations.”

Hiroto Izumi, CEO of Japanese agency Le Grand, said “We were one of the first users of Acquisio in Japan. We use the product to automate reporting for internal dashboards, but more importantly we use it to communicate the performance of campaigns to our customers. Today’s announcement means that we can now go beyond reporting and start managing and automating the optimization of our Yahoo Japan and Google campaigns from the platform, which will free up some of our time to focus on strategy and writing better ads and landing pages.”

About Acquisio

Acquisio provides digital marketers with a performance media platform that enables them to optimize the results of their search, social, mobile, and display marketing programs with speed, accuracy, and efficiency, and with full control over every aspect of their online marketing initiatives.

With more than 4,000 users and 10,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by agencies and marketers alike. Clients include WPP, Omnicom, IPG and Publicis; as well as performance media companies Bertelsmann, Cossette, iProspect, Isobar, NetBooster, PhD, and Yellow Pages Group. Info:www.acquisio.com.

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