Latest acquisition increases conversions for campaigns on the Google Display Network.
MONTREAL, August 7, 2012 – Acquisio, the award-winning performance media platform and leading provider of technology for marketers and agencies buying ads on any online channel, today announced the acquisition of software developer ScienceOps and the company’s AdMetrica technology. AdMetrica has consistently proven to help large advertisers significantly increase the number of conversions generated by the Google Display Network while effectively reducing their average Cost per Acquisition (CPA).
“We’re thrilled to join the Acquisio platform,” says Bryan Minor, President & Founder of ScienceOps and now Chief Scientist at Acquisio. “Like Acquisio, ScienceOps was built to give businesses the tools needed to enhance performance. Being acquired by an industry leader like Acquisio validates the quality of our software, and we’re excited to add ScienceOps to an already impressive advertising platform.”
Acquisio also announced today that it has secured a new investment from, private growth capital fund Tandem Expansion, and Fonds de solidarité FTQ, a development capital investment fund. This investment will allow Acquisio to pursue its growth strategy, which includes other targeted acquisitions.
“We’ve watched Acquisio take our initial investment, and mature into a consistently innovative company that continues to evolve and expand to serve the changing needs of the agencies and brands that rely on their software,” says Andre Gauthier, Tandem Expansion Managing Partner. “We believe Acquisio is a platform that will continue to grow it’s offering and answer the needs of the complex online advertising market.
“Year after year, Acquisio has consistently grown and expanded in every aspect” says Martin Le Sauteur, CEO of Acquisio. “With the acquisition of ScienceOps, we will continue to provide our clients with the technological innovations and services that make a significant difference in the ROI of their marketing investments.”
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Acquisio provides the industry-leading technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase to conversion tracking and beyond, within a single integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs a single tracking functionality across channels, allowing agency marketers unparalleled conversion and revenue attribution modeling and reporting capabilities.
With more than 4,000 users and 10,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by the world’s leading advertising, marketing, and SEM agencies. Agency clients include large agency holdings such as WPP, Omnicom, IPG and Publicis; as well as some of the world’s most recognized performance media companies such as Bertelsmann, Cossette, DAC Group, iProspect, Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group.
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