Transaction Launches Strategic Alliance to Expand and Strengthen E-commerce Offerings for Both Companies
Performance media platform Acquisio announced today that it has acquired the ClickEquations search marketing platform from, and entered into a strategic alliance with marketing technologies company Channel Intelligence (CI).
Acquisio will now manage the operations and delivery of the ClickEquations brand of search marketing platform services. Integration of the ClickEquations intelligent search solution with Acquisio’s media platform will enhance the company’s search marketing and advertising service offerings with the addition of many unique features and powerful tools that were designed for search marketing experts.
Beyond the acquisition, a strategic alliance was also created in which clients of both companies will benefit from combined e-commerce solutions that represent a vast improvement in terms of key functionality, expanded feature sets and improved service levels.
Acquisio’s clients will further leverage the strategic partnership for their clients by expanding its platform for agencies with the support of CI Shopping Engines and CI Product Search solutions.
Channel Intelligence will leverage the search, social and display advertising services from Acquisio to further enhance their CI Product Search offering.
Martin Le Sauteur, CEO of Acquisio, is excited about what the strategic alliance means for clients, as well as the e-commerce industry. “Acquisio accelerates our momentum with the Channel Intelligence strategic alliance. It allows us to rapidly expand our service offerings to better meet the needs of our clients with search marketing, shopping engines and product search. We eagerly look forward to future announcements regarding enhancements and new services resulting from this alliance,” said Le Sauteur.
Channel Intelligence CEO and co-founder Rob Wight said, “The alliance between Channel Intelligence and Acquisio is powerful. It is a one-two punch. The clients of both companies will reap benefit from performance marketing powered by Acquisio combined with shopping engines and product search powered by CI.”
As a result of the alliance, Acquisio will immediately begin work on integrating some of the search-focused functionality currently available on the ClickEquations platform. ClickEquations clients will now be managed and supported by Acquisio and will have access to all Acquisio services.
“We’re excited to welcome the ClickEquations clients to the Acquisio family and look forward to helping them make the most out of the new Acquisio functionality that will be available to them,” said Marc Poirier, co-founder and CMO of Acquisio.
About Channel Intelligence
Relied on by leading companies such as Best Buy, Target, Neiman Marcus, HP, Philips and Kimberly-Clark, Channel Intelligence (CI) helps manufacturers, retailers and agencies sell more products and outperform online. Founded in 1999, CI now tracks nearly 15 percent of online transactions in the United States and drives $2B annually in referred sales for their partner companies within computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. The company’s leading CI Boost services suite includes: Where-to-Buy, Product Search, Paid Search, Shopping Engines, and Marketplaces. CI is a multinational e-commerce company with offices in Orlando, Fla., Scottsdale, Ariz., London and Shanghai. CI is a partner company of ICG (Nasdaq: ICGE) and Aweida Capital Management. Learn more at www.channelintelligence.com.
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.
Acquisio provides the industry-leading technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs a single tracking functionality across channels, allowing agency marketers unparalleled conversion and revenue attribution modeling and reporting capabilities.
With more than 4,000 users and 9,500 brands under its management, Acquisio is the multi-channel marketing solution preferred by the world’s leading advertising, marketing, and SEM agencies. Agency clients include large agency holdings such as WPP, Omnicom, IPG and Publicis; as well as some of the world’s most recognized performance media companies such as Amaze, Bertelsmann, Cossette, DAC Group, Guava, iProspect, Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group.
Acquisio was recently named the 46th fastest growing company in the 2011 Deloitte North American Technology Fast 500 and the 9th fastest growing technology in Canada in the Deloitte Technology Fast 50. The company is based in Montreal, Quebec with offices in Seattle and London. For more information, visit www.acquisio.com.