Join us for the first time at SearchFest 2012, Portland’s Premier Search Marketing + Social Media Conference, Friday February 24 at The Governer Hotel. Industry experts and thought leaders from around the country will deliver in-depth presentations ranging from basic SEM and social media fundamentals to specific advanced techniques. Sign up using discount code “ACQUISIO” and get 15% off. Don’t forget to stop at our booth to meet our Acquisio team and get one of our famous t-shirts!
News
SearchFest Portland – February 24th, 2012
January 31, 2012 By Leave a Comment
Acquisio Introduces Diarmid Thomson as New Vice President of Sales
January 18, 2012 By Leave a Comment
Creators of Award-Winning Performance Media Platform Hire Microsoft Vet to Lead Sales Team
Montreal, Canada–January 18, 2012–As part of the company’s continued international growth, performance media platform Acquisio announced today that it has appointed Diarmid Thomson as the company’s new Vice President of Sales. As VP of Sales, Thomson will be responsible for structuring and managing the global sales organization across all regions. He will also oversee all strategic agency relationships, and will focus on growing the company’s sales team by setting the tone for the sales culture throughout the organization.
Thomson brings 15 years of sales and sales management experience to Acquisio. Prior to joining Acquisio, Thomson spent 6 and a half years at Microsoft, most recently, serving as a Director and member of the Global Accounts and Agencies leadership team within Microsoft Advertising. In this capacity Thomson was responsible for developing and growing Microsoft’s search and display business at InterPublic Group and previously at Publicis Groupe worldwide. Prior to Microsoft Advertising, Thomson held other sales and account management positions within Microsoft.
“We’re extremely excited to have Diarmid join our team,” said Marc Poirier, co-founder and CMO of Acquisio. “His background, his approach, and his attitude are a perfect fit for Acquisio. Diarmid is known as a highly experienced sales leader who has cultivated powerful relationships throughout the agency environment. We look forward to growing Acquisio’s business with Diarmid leading our organization’s sales efforts and sales culture.”
Thomson is similarly excited about joining the company that makes the leading performance media platform for agencies. “Over the past two and half years of working and partnering with some of the industry’s top agencies, one thing became clear: agencies would benefit from a single platform that could consolidate all client data, and would also allow for real-time optimization of their clients’ digital media spend,” Thomson noted. “And Acquisio provides the solution. I’m delighted to join the Acquisio team and to lead sales efforts for its platform, which is the only one in this growing market that truly meets agency’s needs.”
ABOUT ACQUISIO
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.
Acquisio provides the industry-leading technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs a single tracking functionality across channels, allowing agency marketers unparalleled conversion and revenue attribution modeling and reporting capabilities.
With more than 4,000 users and 9,500 brands under its management, Acquisio is the multi-channel marketing solution preferred by the world’s leading advertising, marketing, and SEM agencies. Agency clients include large agency holdings such as WPP, Omnicom, IPG and Publicis; as well as some of the world’s most recognized performance media companies such as Amaze, Bertelsmann, Cossette, DAC Group, Guava, iProspect, Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group.
Acquisio was recently named the 46th fastest growing company in the 2011 Deloitte North American Technology Fast 500 and the 9th fastest growing technology in Canada in the Deloitte Technology Fast 50. The company is based in Montreal, Quebec with offices in Seattle and London. For more information, visit www.acquisio.com.
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TFM&A – February 28-29, 2012
December 28, 2011 By Leave a Comment
Acquisio is back in London for Technology for Marketing & Advertising, the hub of the marketing & advertising community. Why joi us? You will network with your industry peers and share ideas for the future of your marketing strategies, discover new technology solutions and tactical information on delivering successful campaigns, gain unique insights from industry leaders.
The Acquisio Team will be waiting for your visit at stand #D26. Don’t forget to come and grab one of our famous t-shirt. Looking forward to seeing you there!
SMX West – February 28th – March 1st, 2012
December 28, 2011 By Leave a Comment
Acquisio would like to invite you to Search Marketing Expo – SMX West 2012 happening in February 28th – March 1st. Whether you are a beginner or SEM expert, you work at an agency, just immerse yourself in three days of exceptional content (SEO, PPC, social marketing, local and mobile search and many more), invaluable connections and essential conveniences. Sign up using special code “smx10acquisio” (case sensitive, no quotes) and get a 10% special discount! Don’t forget to stop by our booth #301 to get our famous t-shirt or just “say hello”. See you soon!
Acquisio Acquires ClickEquations from Channel Intelligence
December 21, 2011 By 5 Comments
Transaction Launches Strategic Alliance to Expand and Strengthen E-commerce Offerings for Both Companies
Performance media platform Acquisio announced today that it has acquired the ClickEquations search marketing platform from, and entered into a strategic alliance with marketing technologies company Channel Intelligence (CI).
Acquisio will now manage the operations and delivery of the ClickEquations brand of search marketing platform services. Integration of the ClickEquations intelligent search solution with Acquisio’s media platform will enhance the company’s search marketing and advertising service offerings with the addition of many unique features and powerful tools that were designed for search marketing experts.
Beyond the acquisition, a strategic alliance was also created in which clients of both companies will benefit from combined e-commerce solutions that represent a vast improvement in terms of key functionality, expanded feature sets and improved service levels.
Acquisio’s clients will further leverage the strategic partnership for their clients by expanding its platform for agencies with the support of CI Shopping Engines and CI Product Search solutions.
Channel Intelligence will leverage the search, social and display advertising services from Acquisio to further enhance their CI Product Search offering.
Martin Le Sauteur, CEO of Acquisio, is excited about what the strategic alliance means for clients, as well as the e-commerce industry. “Acquisio accelerates our momentum with the Channel Intelligence strategic alliance. It allows us to rapidly expand our service offerings to better meet the needs of our clients with search marketing, shopping engines and product search. We eagerly look forward to future announcements regarding enhancements and new services resulting from this alliance,” said Le Sauteur.
Channel Intelligence CEO and co-founder Rob Wight said, “The alliance between Channel Intelligence and Acquisio is powerful. It is a one-two punch. The clients of both companies will reap benefit from performance marketing powered by Acquisio combined with shopping engines and product search powered by CI.”
As a result of the alliance, Acquisio will immediately begin work on integrating some of the search-focused functionality currently available on the ClickEquations platform. ClickEquations clients will now be managed and supported by Acquisio and will have access to all Acquisio services.
“We’re excited to welcome the ClickEquations clients to the Acquisio family and look forward to helping them make the most out of the new Acquisio functionality that will be available to them,” said Marc Poirier, co-founder and CMO of Acquisio.
About Channel Intelligence
Relied on by leading companies such as Best Buy, Target, Neiman Marcus, HP, Philips and Kimberly-Clark, Channel Intelligence (CI) helps manufacturers, retailers and agencies sell more products and outperform online. Founded in 1999, CI now tracks nearly 15 percent of online transactions in the United States and drives $2B annually in referred sales for their partner companies within computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. The company’s leading CI Boost services suite includes: Where-to-Buy, Product Search, Paid Search, Shopping Engines, and Marketplaces. CI is a multinational e-commerce company with offices in Orlando, Fla., Scottsdale, Ariz., London and Shanghai. CI is a partner company of ICG (Nasdaq: ICGE) and Aweida Capital Management. Learn more at www.channelintelligence.com.
About Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.
Acquisio provides the industry-leading technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs a single tracking functionality across channels, allowing agency marketers unparalleled conversion and revenue attribution modeling and reporting capabilities.
With more than 4,000 users and 9,500 brands under its management, Acquisio is the multi-channel marketing solution preferred by the world’s leading advertising, marketing, and SEM agencies. Agency clients include large agency holdings such as WPP, Omnicom, IPG and Publicis; as well as some of the world’s most recognized performance media companies such as Amaze, Bertelsmann, Cossette, DAC Group, Guava, iProspect, Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group.
Acquisio was recently named the 46th fastest growing company in the 2011 Deloitte North American Technology Fast 500 and the 9th fastest growing technology in Canada in the Deloitte Technology Fast 50. The company is based in Montreal, Quebec with offices in Seattle and London. For more information, visit www.acquisio.com.
Dx3 Canada – January 25-26, 2012
December 20, 2011 By Leave a Comment
We are excited to announce that we will be participating at Dx3 Canada held January 25-26 in Toronto. An exciting new show for digital, marketers, advertisers and retailers like you. Dx3 Canada is the only expo in Canada for the digital industry and we’d love you to join us! Simply go to dx3canada.com to register. Enter the code “acquisiodx3” in the promo box to redeem the $90 discount on the full-price, all-access Dx3 Session pass. While you’re at Dx3, be sure to stop by the Acquisio booth 423 to grab a shirt or to see Marc’s presentation on “Calling all Agencies – Are you Ready for Performance Marketing?”! See you at Dx3 Canada!
Facebook Contest Winner Announced!
December 14, 2011 By Leave a Comment
The Acquisio Facebook contest has come to a close. The competition was fierce, and it was great seeing so many pictures climb the ‘Like’ charts on Acquisio’s Facebook wall, but it’s time to announce the winner.
What we did was take the three entrants who gathered the most “Likes” on their photos, and picked one at random to win a Google Chromebook.
And the winner of the Chromebook is… (drum roll please)… Miss Cassie Doubleday (@doublecass)!!!
Congratulation Cassie Doubleday. We’ll be in touch via Facebook to get that Chromebook to you as soon as possible.
A big thank you to everyone who participated, especially Jihane E. and Mohamed Hamad who gathered the most ‘Likes’! We hope you enjoyed it as much as we did.
Acquisio Announces New EMEA Managing Director and Continued International Expansion
December 6, 2011 By Leave a Comment
Company investing further in UK and Europe due to appetite for performance media platform
London, UK December 6th, 2011 – As part of its continued international growth, performance media platform Acquisio is building out its EMEA offering and operations. Laurent Boninfante has been appointed EMEA Managing Director to expand both the corporate infrastructure and services being led out of the UK.
Boninfante will be responsible for reinforcing the EMEA team and providing local product and service support to the existing client base as well as new clients. He will also set and execute Acquisio business development strategy across the EMEA region, develop key strategic relationships with various categories of partner and influence the Acquisio product roadmap based on understanding the needs of agencies in EMEA.
Prior to joining Acquisio, Boninfante led new business and strategic account acquisition for Kenshoo Europe and served as Head of Search for OMD Digital UK where he launched the OMD UK agencies Paid Search offering. Previous work also included Head of Account Management at 24/7 RealMedia UK and various digital projects as a consultant.
“When we decided to continue our European expansion, we thought one of our current senior managers would have to move to Europe to lead the office. Those plans changed when we met Laurent, who seems like he was custom made for Acquisio,” said Marc Poirier, co-founder and CMO of Acquisio. “Not only does he have years of experience running large search marketing teams for some of the world’s most important search agencies, but his personality, attitude and core values are directly in line with ours. With the EMEA area in his capable hands, we feel confident that our European customers will be well served and that we have the foundation necessary to continue our significant growth in the area.”
“Over the years, I have not seen a technology solution company that understands the needs of agencies as well as Acquisio does,” said Boninfante. “Its razor sharp focus on solving agencies’ pain points combined with the advanced campaign management offerings in Search, Social & Display provides a key differentiator in a market where major players want to be all things to all men. I am very excited to have joined such an innovative company.”
Acquisio’s activities in the UK and Europe to date have enabled the company to fully assess the business opportunity for its performance media platform in the region. Working closely with key clients such as iProspect, Rocketer and Netbooster/Guava has enabled the company to gain an invaluable understanding of the particular dynamics of digital marketing in key locations and this first-hand insight is now being utilised to further grow the business.
“The UK, and indeed the whole EMEA region, has particular needs and challenges that are very different to the North American market;” added Boninfante. “The fragmentation of the territory means there are many more local players, publishers and sources of data available. Adding to that all the cultural, language, industry and regulatory diversity that abounds, having ‘both feet’ in Europe is the best way for Acquisio to support and strengthen the efforts of each and every client.”
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About Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimise, retarget, and report on media across all channels—including search, display, and social media.
Acquisio provides the industry-leading technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs a single tracking functionality across channels, allowing agency marketers unparalleled conversion and revenue attribution modelling and reporting capabilities.
With more than 4,000 users and 9,500 brands under its management, Acquisio is the multi-channel marketing solution preferred by the world’s leading advertising, marketing, and SEM agencies. Agency clients include large agency holdings such as WPP, Omnicom, IPG and Publicis; as well as some of the world’s most recognised performance media companies such as Amaze, Bertelsmann, Cossette, DAC Group, Guava, iProspect, Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group.
The company is headquartered in Montreal, Quebec with offices in Seattle and London. For more information, visit www.acquisio.com.
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For further information, images or interviews please contact:
Holly Scothern
+44 7961 123676
holly@golightlygroup.com
IMedia Agency Summit – December 4-7, 2011
November 17, 2011 By Leave a Comment
What do clients want? That’s the question that’s serving as the theme of the upcoming iMedia Agency Summit, happening December 4-7 in Scottsdale, Arizona. Make a note on your calendar for 11:15 on Tuesday, December 6—that’s when our own Marc Poirier will be presenting “Are you Ignoring Performance Marketing? Are you Crazy?” In his presentation, Marc will talk about how the market is transitioning from “mad men” to “math men” and will point out what agencies need to do to get prepared. Acquisio is a supporting sponsor of this event, so you’re sure to run into Marc, Eric, Robert, and some of the other Acquisio gang while you’re there. Look forward to seeing you in AZ!
Acquisio and Bruce Clay, Inc. Join Forces to Offer Advanced Search Marketing Tools to Clients
November 15, 2011 By Leave a Comment
Alliance Forms between Performance Media Platform and Internet Marketing Optimization Firm
Montreal–(PRWeb)—November 15, 2011—As online marketing and advertising continues to evolve, service companies in this industry are challenged to provide the most effective tactics and tools for clients. Today, performance media platform Acquisio and Internet marketing optimization firm Bruce Clay, Inc., announce an alliance that promises to deliver added value to clients of the two businesses. The partnership makes official the long-term collaboration between the two companies, and integrates Acquisio’s search marketing tools with Bruce Clay, Inc.’s SEO tools for enhanced Web marketing performance for clients. With this announcement, Bruce Clay, founder and president of Bruce Clay, Inc., also joins the Acquisio advisory committee.
The details of the alliance include Bruce Clay, Inc. deploying Acquisio’s tools to its client base, allowing them to buy, edit, track and report ad performance in every area of online media, including search, social and display. Additionally, Acquisio will be integrating components of Bruce Clay, Inc.’s SEOToolSet® into its offerings.
‘TRULY ABLE TO LEVERAGE THE HARMONY BETWEEN PAID AND ORGANIC SEARCH’
“Adding Acquisio technology to our existing SEO tools and services empowers our clients to make the smartest decisions in their Internet marketing initiatives,” said Clay. “The Acquisio/Bruce Clay partnership creates a fully integrated PPC/SEO platform that benefits our clients in every aspect, from bid management through attribution reporting and more.”
“We’re now truly able to leverage the harmony between paid and organic search, and help clients easily integrate social ads and display into their marketing,” Clay added.
Acquisio co-founder and CMO Marc Poirier said that the partnership with Bruce Clay, Inc. is the latest in a string of strategic partnerships intended to focus the company on its area of expertise—online advertising technology for agencies—while continuing to grow the overall value of the platform.
PARTNERSHIP PROVIDES ACCESS TO VALUABLE RESEARCH AND ANALYSIS CAPABILITIES
“There’s no doubt that when it comes to search and SEO, everyone knows the name Bruce Clay—the company’s reputation for results is legendary,” said Poirier. “By integrating Bruce Clay’s SEOToolSet into the Acquisio platform, we’re giving our clients access to valuable research and analysis capabilities they simply can’t get in any other performance media platforms. For agency marketers, bringing this kind of firepower will increase the value of every action on every channel, while simultaneously helping them more easily scale their offerings.”
About Bruce Clay, Inc.
Bruce Clay, Inc. is an Internet marketing optimization company providing search engine optimization (SEO) services , PPC advertising management , SEO optimization training and is creator of the award-winning SEOToolSet®. Bruce Clay has led the search marketing industry through contributions such as the SEO Code of Ethics, Search Engine Relationship Chart®, and SEO training and certification programs that promote ethical search engine optimization practices. U.S. headquarter offices are located in California; international locations are in Australia, Europe, India, Japan and Brazil. For more information, visit http://www.bruceclay.com/.
About Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.
Acquisio provides the industry-leading technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs a single tracking functionality across channels, allowing agency marketers unparalleled conversion and revenue attribution modeling and reporting capabilities.
With more than 2,800 users and 7,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by the world’s leading advertising, marketing, and SEM agencies. Agency clients include large agency holdings such as WPP, Omnicom, IPG and Publicis; as well as some of the world’s most recognized performance media companies such as Amaze, Bertelsmann, Cossette, DAC Group, Guava, iProspect, Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group.
The company is based in Montreal, Quebec with satellite offices in Seattle and London. For more information, visit www.acquisio.com.
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