Radiance Media Finds Success With Acquisio’s Bid & Budget Management
Montreal, QC, April 15, 2014 – Acquisio, the award-winning performance media platform for agencies, announced today that it has released a case study demonstrating how its Bid & Budget Management tool has helped digital marketing agency, Radiance Media, offer exceptional return on investment to its client.
In need of a way to increase conversions while reducing the cost per conversion, Radiance Media deployed Bid & Budget Management for one of their clients, a well-known insurance company. Within 24 hours the ppc account saw a noticeable decrease in cost per conversions and a dramatic increase in conversions. In the two months prior to using BBM the total number of conversions was 896; after BBM was started, the next two months yielded 1,496 conversions, a 64% increase.
“In the agency world we are always looking for ways to optimize our client’s budget, “ said Alex Langlois, President of Radiance Media. “Acquisio’s BBM tool has given us a way to ensure monthly spend is met, at the same time maximizing the number of conversions we can deliver. Fantastic product offering!”
Utilizing a system that is updated every 30 minutes to account for any changes that are happening in the auction throughout the day, the system makes multiple decisions every second to allow marketers to spend their budgets effectively and with more overall control than ever before. Precise budget management means no more exhausting budgets early or overspending. BBM offers incredibly exact management of spend across all campaigns throughout the day while increasing performance.
“It’s exciting when you look at the results BBM can offer,” said Marc Poirier, Co-Founder and EVP, Business Development of Acquisio. “At Acquisio we loving helping SEM agencies find a way to differentiate themselves from their competition. Adding an option such as BBM allows them to do just that, provide their clients with an increase in conversions while precisely managing ad spend.
Acquisio provides digital marketers with a performance media platform that enables them to optimize the results of their search, social, mobile, and display marketing programs with speed, accuracy, and efficiency, and with full control over every aspect of their online marketing initiatives.
With more than 500 agencies and 2,500+ advertisers under its management, Acquisio is the multi-channel marketing solution preferred by agencies and marketers alike. Clients include WPP, Omnicom, IPG and Publicis; as well as performance media companies Bertelsmann, Cossette, iProspect, Isobar, NetBooster, PhD, Sensis and Yellow Pages Group.
The company is based in Montreal, Quebec with offices in Seattle, New York City, and London. For more information, visit www.acquisio.com.
About Radiance Media
Whether by analyzing your data to extract precious insights, through digital advertising or by improving your search engine optimization, our team of certified experts will put together a custom-made solution that perfectly adapts to your reality and business objectives.
For more information, please visit www.radiancemedia.ca