Acquisio Enters Japan, Selects IREP as Strategic Partner
MONTREAL AND TOKYO – December 4, 2013 – Acquisio, the award-winning performance media platform and leading provider of technology for agencies and marketers is announcing the selection of IREP as its strategic partner to support the company’s growth initiatives in Japan. Through the creation of a Joint Venture, IREP and Acquisio will combine their expertise and technology to offer a solution tailor made to the Japanese market.
The mission is to provide a localized version of the Acquisio platform designed specifically to meet the needs of Japanese marketers. The new venture will offer localized sales, marketing and support to clients in Japan from an office in Tokyo.
IREP will be the first customer to benefit from the partnership, but the company plans to provide access to the platform to other Japanese agencies and marketers. The Joint Venture will officially begin its activities over the next few weeks.
“We selected IREP as our partner not only because of their un-matched knowledge and massive scale in the Japanese market but also because our visions, cultures and business objectives are perfectly aligned.”
“The Japanese market represents a significant opportunity and this partnership will accelerate our growth and scale” said Martin Le Sauteur, CEO of Acquisio.
“As digital marketing continues to increase in complexity, we know firsthand the need to foster an advanced partnership with expertise in the field of platform development. Through our partnership with Acquisio, we can create a platform that fits perfectly with the Japanese market to enhance the return on marketing investment” said Shojiro Inoue, CEO of Acquisio Japan CO., LTD.
Acquisio provides digital marketers with a performance media platform that enables them to optimize the results of their online campaigns with speed, accuracy, and efficiency.
With more than 4,000 users and 10,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by agencies and marketers alike. Clients include WPP, Omnicom and IPG; as well as performance media companies Bertelsmann, Cossette, iProspect Nordics, Greenlight, NetBooster, Touché PhD, and Yellow Pages Group.
Leading Digital Marketing Agency IREP was established in 1997 as an SEO (Search Engine Optimization) / SEM (Search Engine Marketing) agency. As a result of our dynamic growth, we have become the largest SEM agency in the Japanese advertising market. Recently, in addition to SEM, we have also expanded into online digital marketing, thus extending our business domain.