Acquisio Enhances Ad Management Platform with WordStream Keyword Suggestion Technology
Partnership with WordStream Provides Customers Instant Access to Keyword Insights
Montreal, Canada (PRWEB) October 4, 2010 - Earlier today at SMX East in New York, multi-channel ad management provider Acquisio announced a partnership with online keyword workbench WordStream to provide WordStream’s Keyword API suite of tools within the Acquisio platform. Representatives from Acquisio will be providing demos of the integrated Acquisio/WordStream technology in the Acquisio booth, #308 in the Expo Hall. WordStream representatives are also available to discuss the integration at their booth, #318.
The announcement of the WordStream integration is one in a series of recent Acquisio product upgrades, including enhanced algorithms that can help marketers better automate and optimize multi-channel marketing efforts. The partnership between Acquisio and WordStream means that Acquisio customers will be able to take immediate action on WordStream keyword insights, allowing them to access, research, modify and manipulate keyword data without needing to leave the Acquisio platform.
"Our Keyword API product will allow Acquisio’s clients to leverage WordStream’s aggregated dataset that represents over a trillion search queries and hundreds of millions of related terms, culled from search engines, ISPs and toolbars,” said Tom Demers, WordStream’s Director of Marketing. “Additionally, they will also have access to our Keyword Niche Finder that returns structured, ready-to-use keyword lists that they immediately take action on, all within the existing Acquisio platform. We’re excited to be partnering with a leader in the field of bid management, and feel like the partnership is a huge win for all involved.”
"We constantly search for ways to add value to our product and to bring siloed tasks together into an easy-to-use, integrated platform," said Marc Poirier, co-founder and CMO of Acquisio. "Bringing WordStream’s award-winning tools into our ad management platform seemed like a natural next step. We realize that campaigns are only as strong as the keywords used to drive them, and we’re certain our customers will benefit from the keyword insights and data they’ll now be able to access within Acquisio, thanks to this partnership."
Recently named an "OnDemand Top 100 Winner for SaaS" by AlwaysOn, WordStream is a provider of SEO and PPC solutions for continuously optimizing and expanding search marketing efforts involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench—which includes a free keyword tool to find the Web's top long tail keywords—for conducting keyword discovery, keyword analysis, keyword grouping and search marketing workflow and for turning research into action.
WordStream believes that an organization’s SEO and pay-per-click keywords are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to search marketing success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of search marketing efforts.
The world’s leading developer of performance marketing solutions for agencies, Acquisio helps marketers buy, track, optimize, and report on media across all major search, social, and display networks. With more than $500MM in ad spend under its management, Acquisio is the multi-channel ad management solution preferred by advertising and marketing agencies. Acquisio's suite of solutions empowers over 300 interactive agencies around the world—including Bruce Clay, Yellow Pages Group, SEO Inc., aimClear, Page Zero Media, Find Me Faster, Leverage Marketing, and SEER Interactive—helping them increase productivity, efficiency and ROI.
The company is based in Montreal, Quebec with satellite offices in Seattle, Toronto, and Paris. For more information, visit www.acquisio.com.