Marc Poirier
Co-Founder and President
Marc brings a passion for the history, present and future of the internet advertising industry. Harnessing a skeptikal mindset, he is an independent thinker who has the ability to make quick decisions based on the essential facts of a problem. Very much involved in sales and marketing, he contributes significantly towards defining the product's features and in making sure they meet the most pressing needs of interactive agencies.
In 2000, while working as the software architect for high flying internet marketing software maker Komunik, Marc started experimenting with SEO and affiliate marketing. In March 2003 the profits from this part time pet project allowed him to quit his cushy job and plant the seeds for a new company. One year later, he teamed up with 2 former colleagues, Richard Couture and Benoit Allaire, who both shared the same vision and motivation. A very cool new software company was born - they named it acquisio.
Before Komunik, Marc worked for dot bomb poster children marchFIRST and Normal Solutions, as well as for a small boutique web development shop called Webaxis Alliance. All these jobs allowed him to pay for his second life as a full time student in the Psychology department at the University of Montreal, where he studied for 9 years to obtain his Ph.D. in Cognitive Science. This episode saw him take an interest in statistics and the scientific method. He published several articles in peer reviewed journals, wrote 2 book chapters on group differences in cognitive abilities, and then, after glancing at the salary scales for University professors, he came to the immediate realization that becoming a professor was no longer an interesting option.
In his spare time, he enjoys fishing for walleye in various Quebec lakes and rivers, having drinks with friends, and relaxing in the hot tub.
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