Google Breaks Down Quality Score – Opportunity for Automation and Alerts?

I just finished reading another excellent blog post by Andrew Goodman from Page Zero Media

Imagine my surprise when I discovered that apparently, a few days ago Google, announced they will implement a new way to report on Quality Score by breaking it down into 3 components: Expected CTR, Ad Creative, and Landing Page Quality.

This has been a long time coming, and the implications for Acquisio and our customers are far reaching – finally advertisers will have direct feedback on which part of their ad strategy is causing issues with quality score, which as you probably know is an important determinant for success – including the price paid for clicks.

Imagine preparing a new campaign and learning ahead of time that your expected CTR will be lower than average for specific keywords? Or that your landing page quality for specific ads is below average? So many headaches avoided.

I can’t wait to design new campaign rules and alerts to help you take full advantage of this new data in AdWords.


Marc Poirier About Marc Poirier

Marc Poirier is Co-Founder and EVP.Acquisio. He is also an accomplished speaker who speaks on topics ranging from performance marketing to agency issues at events such as SES, SMX, Ad:Tech, iMedia Summit, TFM&A and OMMA. Marc also writes columns for various publications, including Search Engine Watch, Visibility Magazine, and SES Magazine. In his spare time, he loves putting worms on hooks and catching fish. You can follow him on twitter @marcpoirier and on LinkedIn.


  1. I’m curious as to how GAW determines landing page quality: bounce rate? how well the page ranks organically? similarities between ad text and page text?

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