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Acquisio Helps Prioritize Campaign Action with Visual Cues
Your clients pay you to bring improvements to their account. Nothing is worse than being flat all the time. If your results are flat, your clients may start wondering why they are even paying you. Your goal should be to regularly improve profitability, the number of sales, leads or Return on Ad Spend (ROAS). So to really have this data “in your face” all the time, telling you how you’re doing, is quite essential to keeping your clients happy and your job secure.
When you first log into Acquisio SEARCH, you are presented with top-level metrics that you can set and control for all your clients. There, you can see a list of all your clients, their corresponding metrics such as impressions, clicks, CTR, ROAS, or whatever you choose to track. This dashboard-like view is very similar to how Google analytics works, allowing you to view specific time periods and compare them.
There is a lot of value in seeing data presented in this way. Data is graphically represented by color coded diamonds that are indicative of performance based on their size, direction and color. Big bright green arrows indicate that the account is performing well, while big bright red ones pointing downwards indicate that the performance sucks.
For example, you can view your performance this week, compare it to the previous 7 days with indicators of percentage change. There is no easier way to see that you got a 12% increase on clicks, for example, which makes it simple for you to track your progress as often as you like. This helps you manage and prioritize your clients much more effectively and you can really zero in on where you need to focus your attention at this particular point in time and tell the client what a wonderful job you are doing for them on the next client call. Don’t worry, the secret that Acquisio SEARCH made it easy for you is safe with us!
