How the Search Engine Interfaces & Excel Fall Flat!

Focus on Analysis, Not Data Gathering and Number Crunching

In a typical PPC report, you may get a grid or create a report with your top 50 keywords sorted by cost per conversion, and perhaps a second sort by volume. You end up building specific one-item reports, which work great for you as an analyst, but are not necessarily what your clients are looking for visually, or in terms of data.

When you create your client reports in Acquisio SEARCH, you eliminate the Excel grunt work. If you have a Google, a Microsoft and a Yahoo account, not only do you need to pull all your data out from the individual engines separately, but you will then have to figure out how to merge it together. You need to be able to report on your Chicago campaign across different search engines, work that is both tedious and extremely error prone.

With Acquisio SEARCH, your data is automatically aggregated across the different search engines into a virtual structure that you control, so your reporting efforts are dedicated to analysis, not number crunching.