Keyword Research Tools: It Will Think Outside the Box For You!

Don't Overlook Important (and Lucrative) Keywords

When it comes to keyword research, you can always use a little help thinking outside the box. Use Acquisio’s Keyword Research tools to come up with keywords similar to the ones you're using, or find related ones that can improve your campaigns based on searches done by people all over the world. You can also use the tools to find out how much competition there is on a certain keyword, and get recommendations for negative keywords based on the type of industry you are working on.

Benefit from Integrations such as:
 
1. AdWords, Yahoo and Bing Keyword Recommendation Tools

Which are all integrated into Acquisio through the API. Anytime you want to create a new ad group or add keywords to an existing ad group, you have all the tools you need to either enter brand new keywords you made up on your own, or find similar ones, you can even enter the website URL and it will crawl your site and suggest keywords.

2. WordTracker™

If you’re working on long tail and are looking for different keyword expansion options, you might be able to find some nuggets in the one and only WordTracker™. It’s built directly into the Acquisio platform, and provides excellent ideas to expand your current ad groups and give them new life.

3. Word Net

You can use this thesaurus to find ambiguous terms and negative keywords to bid against. For example, if you are selling car insurance, you’re not selling quality assurance. The engines might not necessarily make this distinction so you might want to exclude them yourself.

4. Negative Keyword List by Industry

Depending on what industry your campaign belongs to, this tool shows you what keywords you should NOT be bidding on. For example, if you’re in the Luxury Items industry, the tool will suggest you exclude keywords such as “discount” and “bargain.” This brilliant list was made public by the awesome people at Engine Ready 3 years ago.

5. WordStream Keyword Research Tool

Take your PPC campaigns to the next level with the new Acquisio/WordStream integration. Bulk create and edit your campaigns then leverage WordStream's aggregated dataset that represents over a trillion search queries and hundreds of millions of related terms, culled from search engines, ISPs and toolbars.

Take advantage of the Keyword Niche Finder that returns structured, ready-to-use keyword lists and gain immediate insight when you:

  • access,
  • research,
  • modify and
  • manipulate

keyword data without ever needing to leave the Acquisio platform.