The Interactivity Digital conference is just around the corner, and for those of you who will be attending, you won’t want to miss out on this session presented by our co-founder and VP of Business Development Marc Poirier, along with Larry Kim and Cassie Oumedian.
On May 16th, this knowledgeable group will assemble to present “Reeling Customers in with Remarketing.” We all know that remarketing is fast becoming a popular addition to search marketing campaigns, but with it all happening so fast, there may be some things that those who are new to remarketing are missing out on.
Make sure that you’re not missing out on everything that remarketing has to offer and get the lowdown from marketers who are deeply involved in this exciting marketing technology.
In addition, Marc Poirier will be available to answer your questions on remarketing and any other digital marketing questions you might have, as well as to show off the capabilities of Acquisio’s new Bid & Budget Management features – it’s like RTB for search, with results that you will want to see for yourself.
The “Reeling Customers in With Remarketing” session runs from 3:30pm to 4:30pm on May 16th. Don’t miss it!
It’s hard to believe that 10 years have gone by since we first had the idea to change the world of PPC. For those of us who have been on board since the beginning, it seems like it was just yesterday when we first started talking about doing this, and we have created lifelong-lasting memories along the way.
The company has changed so much over that period – in the beginning, we were a 10-person agency, but after 5 years, we sold the agency business, raised some money and focused exclusively on building software to help digital agencies improve their SEM operations and deliver better results to their clients.
Since the beginning we have added some amazing people to the Acquisio team, and we’re amazed every single day by the knowledge and professionalism displayed by our co-workers.
Along the way there have been some fun events, some things that happened that have been significant in the growth of our platform, and some amazing developments. So sit back, relax, and enjoy 10 of the highlights from Acquisio’s last 10 years.
1. Acquisio T-Shirts
At every event we’ve ever been to, our t-shirts have been one of the most sought-after items each and every time. It’s been a great way for us to get some attention, and it’s also a great way for people who wear our shirts to get attention. The messages on the shirts pull no punches, and we’ve spoken to many of the things that online marketers feel on a daily basis, as well as how we go about helping them out with those challenges.
We’ve given out more than 4,000 of the “I Hate Doing This Shit” t-shirt, and there are tens of thousands more out there sporting messages like “I Make the Rules,” and “I Answer to No One.”
Looking back, was the t-shirt a good way to get people talking? Sure was!
2- Acquisio’s First Show
Our first show, Ad:Tech New York in 2006, was nerve wracking. We did not yet have a completed product, and we had been positioned all the way on the third floor at the very back of the convention center. What we did have were some awesome t-shirts and a MINDBALL game (it’s exactly as exciting as it sounds)!
The good news is that we were able to get some people over to talk to us who were genuinely interested in what we were doing, and it was enough for us to know that we would be able to move forward.
What it taught us is that you don’t need the biggest booth, you just need the best ideas.
3- The Amazing Coffee Machine
The pride and glory of the Acquisio office, this bad boy has kept more people awake than worrying about bills has.
Its popularity can be measured in the amount of emails our HR department gets on the odd occasion when it is not working. It’s definitely one of the things our staff loves the most about working here.
4- First Clients
As a business starting out, it’s not unlikely that you’ll not have a lot of money to work with. Such was the case with Acquisio and so, in the early days, it meant being the best at enabling PPC and SEO.
One of our very first clients, SEER Interactive from Philadelphia, has grown along with us, and has become a powerhouse of PPC marketing. They have stuck with us from the very beginning (from the very first quarter!) and we are mesmerized by their patience and unwavering support for what was a vision, more than a product. And by the many blog posts they post on the Acquisio blog, one can be fairly certain that they’re getting a lot out of using the Acquisio platform!
5- First User Summit
We had Acquisio users from all over the world attend the three-day event held during Montreal’s Jazz Fest. Kicked off by a great keynote from Mitch Joel and some incredibly exciting announcements, each day featured sessions from some of Acquisio’s top users that gave others the ability to get even more out the world’s best performance media platform.
The entire weekend was fun, productive, and educational, and we can’t wait to do it again!
6- Worldwide Expansion
After a couple of outings to SES and ad:tech in London, we kept hearing over and over again from those we spoke to, “We’d love it if you had a local presence. And so we did. We met Laurent Boninfante and he was chosen to head up our London office. He had been doing such a great job that we hired him a General Manager and gave him the mandate to build a world-class team for our EMEA expansion.
In December of 2011 the offices were opened, and less than a year later we expanded to London’s Tech City with a team of amazing folks who spread the word and support our EMEA clients.
This success triggered more expansion, and we have since opened offices in Seattle, Chicago, and New York. No matter where they’re located, they are all integral parts of the Acquisio team and we’re excited to have them all along with us on this ride!
7 – Strategic Acquisitions
Early on we realized that there were people who had expertise in areas that we did not, and our platform could benefit from that expertise. As such, we’ve made a few acquisitions over the years of complimentary businesses to our platform.
Beginning with ClickEquations in 2011, a strategic addition that allowed us to rapidly expand our service offerings to better meet the needs of our clients with killer features for search marketing, shopping engines and product search.
And then in August of last year, Acquisio acquired ScienceOps, a Seattle business that has created the most powerful algorithms for Display advertising available to online marketers. Created by a former NASA scientist, the algorithms have been proving themselves to be far and away the best product on the market for marketing on the Google Display Network and our clients are amazed at the results.
Since then we’ve been adding more of their science to our platform. We’ve altered these algorithms to do the same job with Search campaigns, with updates to campaign bids and budgets every 30 minutes, and millions of decisions made every day to help marketers suppress CPA and increase volume. You can find more details in our Spring Release notes.
8-First Make-A-Wish Foundation Events
As those who have been privileged enough to have a lot, it is, as the saying goes, on us to ensure that we give back. As one of the ways in which we do this, each year we participate in the 48 Ride for Wishes, A Make-A-Wish Foundation fundraising event.
Each year we assemble teams of Acquisio employees who, rider by rider, take part in a 48 hour cycling relay. We have a great time doing it, but more to the point, we have been able to raise more than $30,000 for the Make-A-Wish Foundation through our fundraising efforts. To all of you who have donated, thank you!
In addition, Acquisio is pleased to offer all of the proceeds from our Cafe Press store (where you can buy those world-famous t-shirts of ours) to the Make-A-Wish Foundation. So get on over to the store, and do something good for someone else while getting something good yourself!
9 – Office Move 2012
As with any growing business, the time comes when you have to give up the original space that you’ve learned to know and love, and move on to another space to accommodate the extra space required with growth.
We started by having the kind of space we needed designed for us in a way that could accommodate our new space. As construction began, we all started to get very excited.
We moved in at the end of February, 2012, and haven’t looked back. We have managed to retain a nice, open office style, while still giving everyone enough privacy to get their work done in peace. If you’re ever in Montreal, come on by for a tour. And you know that you’re going to get a great cup of coffee while you’re here!
10- The New Acquisio
The New Acquisio is being used in Beta by many of our clients right now, and the feedback that we are getting is amazing. It has been a massive project for us with with many hours dedicated to getting it right from our world-class development team. We are fortunate to have some of the best developers in the world here at Acquisio, and they’ve been diligently working away on our biggest project yet.
We want our users to have the best experience possible, and attain the best results possible in the process. We started by building software iteratively and have added module upon module with some integration, but realized that there was room for improvement which could only be addressed by changing both the technology and the approach.
And this is what we have done with the New Acquisio. Redesigned and redeveloped from the ground up, we are very proud of what we have been able to achieve and can’t wait for all of you to be using it in the very near future. Faster, more intuitive, and with more features than ever, this version of our platform is the perfect spot to begin the next 10 years.
To all of you who have supported us over the last 10 years, we’d like to say a very big THANK YOU! It’s through your support that we’ve been able to get this far, and through your questions and requests for more functionality at each step of the game that we have been able to create the performance media platform that sets the industry standard.
Here’s to another 10 great years!
Acquisio announces the appointment of Tracy Smith — veteran of YPG, Deloitte Consulting, and IDEO Consulting, as CMO — as well as the transition of Marc Poirier to Executive VP Business Development.
MONTREAL, March 28, 2013 — Acquisio announced today the addition of Tracy Smith as their new Chief Marketing Officer. Co-Founder Marc Poirier will now fill the role of Executive Vice President, Business Development.
The position of CMO will encompass several existing teams within the Acquisio organization. Smith will ensure tighter integration between marketing and product development. “The online marketing industry is seeking tools that guide them in their daily activities and allow them to take immediate action,” said Smith. “With Acquisio, marketers get the very best online marketing tools available, built by an outstanding team of people who know and understand the needs of the online marketing world. I’m incredibly excited to join Acquisio and help drive the development and release of products that are crucial to our customers’ success.”
Smith has had a successful career in marketing and is well-known in the tech world. As VP of Performance Marketing and Go-To-Market at Yellow Pages Group (YPG), he assembled a team that built Canada’s leading SEM & SEO provider, launched Websites Solutions and introduced an online analytics platform. Tracy also played an important role in initiating YPG’s investment in Acquisio and served on its board of directors in 2010-2011.
“Smith joins us at an exciting time for Acquisio, in which we have a great deal of forward momentum and excitement around the deployment of new functionality and usability functions. Tracy has the knowledge and experience to ensure that these developments are successfully introduced,” said Martin Le Sauteur , President and CEO of Acquisio. “Tracy will also contribute to Acquisio’s tradition of innovation by driving new products and rich features to market.”
The industry’s complexity and the need for marketers to access media and data from dozens of different providers across a number of different channels is the background to Poirier’s move to Executive Vice President, Business Development. A 17 year veteran of the online marketing industry, Acquisio’s co-founder is one of the leading voices of the performance marketing industry. While he will continue to be involved with the product and marketing teams, Poirier will now dedicate most of his time building relationships, and creating opportunities with strategic partners and clients in existing and new markets.
Poirier said, “This new role is extremely exciting, and it fits me like a glove. I was already spending more than half of my time in business development, but the role did not exist officially.” Marc’s transition from marketing created the opportunity to hire Tracy Smith . “Tracy is a great addition to Acquisio,” Poirier went on to say. “Having worked with him on a few projects already, I am aware of the kind of impact he can have, and am excited to have him take the leadership of the marketing and product teams.”
For more information on Acquisio, visit www.acquisio.com.
Acquisio provides digital marketers with a performance media platform that enables them to optimize the results of their search, social, mobile, and display marketing programs with speed, accuracy, and efficiency, and with full control over every aspect of their online marketing initiatives.
With more than 4,000 users and 10,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by agencies and marketers alike. Clients include WPP, Omnicom, IPG and Publicis; as well as performance media companies Bertelsmann, Cossette, iProspect, Isobar, NetBooster, PhD, and Yellow Pages Group.
The company is based in Montreal, Quebec with offices in Seattle, New York City, and London.
Acquisio would like to invite you to ad:tech San Francisco 2013 happening in April 9th – 10th. As the largest gathering of digital marketers, ad:tech features the industry’s most entrepreneurial and innovative marketers. You’ll have the opportunity to network and learn from experts on what’s hot in social media, mobile, viral, cross-channel, application-based and geolocation marketing. You’ll gain critical insights and key contacts to bolster your position in an increasingly competitive digital marketplace.
Acquisio is offering a 20% off the All Access pass. Register here!
Don’t forget to drop by the Acquisio booth #2330 where we’ll preview the Acquisio Spring Release. Discover the latest features Bid & Budget Management, the New Acquisio platform, and grab one of our new Acquisio t-shirts!
Request a meeting with our team by simply filling out this form:
Meet PPC lovers at Hero Conf, 2nd Annual 2013, taking place in Austin Texas on April 8-10.
The conference promises to be jam-packed, and features 45 in-depth speaking sessions on PPC management. From one-on-one custom workshops with Hanapin Marketing’s lead search marketers to networking at the social events, it’s all designed to ensure you leave with Internet Marketing super powers.
Join Marc Poirier, Executive Vice-President at Acquisio, on Monday April 8th from 2pm to discuss the Rise of the Machines. The increasing automation of PPC tools isn’t going to go away, even if you want it to; instead, see how you can use software to your advantage during this freewheeling discussion.
Drop by the Acquisio booth where we’ll preview the Acquisio Spring Release. Discover the latest features Bid & Budget Management, the New Acquisio platform, and grab our new Acquisio t-shirts!
Request a meeting with our experts now!