Radiance Media Finds Success With Acquisio’s Bid & Budget Management

64% increase in conversions for Radiance Media Client.

Montreal, QC, April 15, 2014 – Acquisio, the award-winning performance media platform for agencies, announced today that it has released a case study demonstrating how its Bid & Budget Management tool has helped digital marketing agency, Radiance Media, offer exceptional return on investment to its client.

In need of a way to increase conversions while reducing the cost per conversion, Radiance Media deployed Bid & Budget Management for one of their clients, a well-known insurance company. Within 24 hours the ppc account saw a noticeable decrease in cost per conversions and a dramatic increase in conversions.  In the two months prior to using BBM the total number of conversions was 896; after BBM was started, the next two months yielded 1,496 conversions, a 64% increase.

“In the agency world we are always looking for ways to optimize our client’s budget, “ said Alex Langlois, President of Radiance Media. “Acquisio’s BBM tool has given us a way to ensure monthly spend is met, at the same time maximizing the number of conversions we can deliver. Fantastic product offering!”

Utilizing a system that is updated every 30 minutes to account for any changes that are happening in the auction throughout the day, the system makes multiple decisions every second to allow marketers to spend their budgets effectively and with more overall control than ever before. Precise budget management means no more exhausting budgets early or overspending. BBM offers incredibly exact management of spend across all campaigns throughout the day while increasing performance.

“It’s exciting when you look at the results BBM can offer,” said Marc Poirier, Co-Founder and EVP, Business Development of Acquisio. “At Acquisio we loving helping SEM agencies find a way to differentiate themselves from their competition.  Adding an option such as BBM allows them to do just that, provide their clients with an increase in conversions while precisely managing ad spend.

Read the full case study.

About Acquisio

Acquisio provides digital marketers with a performance media platform that enables them to optimize the results of their search, social, mobile, and display marketing programs with speed, accuracy, and efficiency, and with full control over every aspect of their online marketing initiatives.

With more than 500 agencies and 2,500+ advertisers under its management, Acquisio is the multi-channel marketing solution preferred by agencies and marketers alike. Clients include WPP, Omnicom, IPG and Publicis; as well as performance media companies Bertelsmann, Cossette, iProspect, Isobar, NetBooster, PhD, Sensis and Yellow Pages Group.

The company is based in Montreal, Quebec with offices in Seattle, New York City, and London. For more information, visit www.acquisio.com.

About Radiance Media

Whether by analyzing your data to extract precious insights, through digital advertising or by improving your search engine optimization, our team of certified experts will put together a custom-made solution that perfectly adapts to your reality and business objectives.

For more information, please visit www.radiancemedia.ca

Acquisio to Power Local Search Marketing for Sensis, Australia’s Yellow Pages Publisher

Leading performance media platform expands local footprint with signing of Australian-based integrated search and digital marketing solutions agency.

MONTREAL, QUEBEC, CANADA (April 3, 2014) – Acquisio, which provides digital marketers with a performance media platform that enables them to optimize the results of their search, mobile and display marketing programs, announced today that Australian Yellow Pages Publisher, Sensis, will be using the Acquisio platform to scale their local paid search offering.

Sensis is one of the largest Google Partners in Australia, helping small and medium businesses (SMBs) achieve their online marketing goals in a simple and affordable way.

The Acquisio platform will help Sensis:

  • Generate better results for their clients by optimizing how much is paid for each click in order to maximize the number of leads sent to each client
  • Deliver better performance reports. Sensis’ salespeople can present reports in face-to-face meetings on a tablet or computer as well as schedule them to be sent by email or published online
  • Ensure best practices are upheld by embedding Sensis workflows into the Acquisio workbench
  • Dramatically improve reporting undertaken by account managers, enabling staff to focus more on delivering insights and servicing customers, and
  • Implement a 2-way link to Sensis systems to automatically setup or modify campaigns and budgets, and to send relevant Acquisio data into Sensis’ back-office system.

“Sensis is the largest Digital Marketing Services provider to SMBs in Australia, and Acquisio is proud to have been selected to help this great company deliver the kinds of results their customers expect from a paid search provider, “ said Martin Le Sauteur, CEO of Acquisio. “It’s exciting that Sensis will be taking advantage of Acquisio technology to make Australian SMBs more successful by securing more leads than ever possible before at a much better cost per lead.”

“We selected Acquisio because of their proven ability to deliver both a flexible and a scalable solution,” said Kelly Brough, Executive General Manager at Sensis. “Our customers deserve to have the best possible results, even if their budgets are limited. Acquisio allows us to provide our SMB customers with the kind of results that were previously available only to large advertisers.”

About Sensis

Sensis helps Australians find, buy and sell. Our integrated network of local search and digital marketing solutions delivers real, measurable business leads to Australian businesses. Sensis’ multichannel network includes Yellow Pages®, White Pages®, Whereis® digital mapping solutions, TrueLocal and request-for-quote service, Quotify. This increasingly diverse network spans print, online, mobile, iPhone, iPad, Android, and satellite navigation, and information can also be shared from online to mobile and social networking sites. Sensis helps ensure our advertisers are found by more customers than ever by managing their presence across a growing number of advertising platforms including search engines like Google, Bing and Yahoo!.

About Acquisio

Acquisio provides digital marketers with a performance media platform that enables them to optimize the results of their search, social, mobile, and display marketing programs with speed, accuracy, and efficiency, and with full control over every aspect of their online marketing initiatives.

With more than 500 agencies and 2,500+ advertisers under its management, Acquisio is the multi-channel marketing solution preferred by agencies and marketers alike. Clients include WPP, Omnicom, IPG and Publicis; as well as performance media companies Bertelsmann, Cossette, iProspect, Isobar, NetBooster, PhD, and Yellow Pages Group.

The company is based in Montreal, Quebec with offices in Seattle, New York City, and London. For more information, visit www.acquisio.com.

Acquisio Secures Expansion Round from Canadian VC Emerillon Capital

 Acquisio-Emerillon-logos

Performance media platform provider Acquisio has partnered with venture capital firm Emerillon Capital to finance its rapid growth and leverage the fund’s European network.

Montreal, QC, January 30, 2014 – Acquisio, the award-winning performance media platform for agencies, announced today that it has secured an important investment from Emerillon Capital, a Canadian venture capital fund, to accelerate its growth strategy.

Acquisio, which is ranked 7th in the Deloitte Fast 50™ program, plans to accelerate its growth even further through strategic acquisitions.

Acquisio has already acquired two companies. These include Click Equations, and Science Ops, an elite algorithm builder. Both acquisitions created significant value for Acquisio’s shareholders and customers, who gained access to a cutting-edge tracking system and the industry’s most powerful bid and budget management algorithms.

“The recent release of Acquisio’s next generation platform, combined with their bid and budget management optimization technology, places the company in an enviable position to become the provider of choice for digital marketing agencies around the world,” said Ann Girard, Investment Director at Emerillon Capital. “We share Acquisio’s growth and innovation philosophy and are thus excited to partner with them, to support and strengthen their leading position in this dynamic industry.”

This financing is the first step in a plan to support Acquisio’s ongoing acquisition strategy. It will enable the company to offer greater value to its clients, and to continue to be the top innovator in performance media platform technology.

“We have always seen strategic acquisitions as the way forward for both Acquisio and our clients,” said Martin Le Sauteur, Acquisio’s President and CEO. “This funding will enable us to continue to revolutionize performance marketing. We are pleased to team with a solid financial partner such as Emerillon Capital that will give us access to a network of cutting-edge technology in Europe.”

About Acquisio

Acquisio provides digital marketers with a performance media platform that enables them to optimize the results of their search, social, mobile, and display marketing programs with speed, accuracy, and efficiency, and with full control over every aspect of their online marketing initiatives.

With more than 4,000 users and 10,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by agencies and marketers alike. Clients include WPP, Omnicom, IPG and Publicis; as well as performance media companies Bertelsmann, Cossette, iProspect, Isobar, NetBooster, PhD, and Yellow Pages Group.

The company is based in Montreal, Quebec with offices in Seattle, New York City, and London. For more information, visit www.acquisio.com.

About Emerillon Capital

Empowered by Credit Mutuel CIC and Desjardins, Emerillon Capital is a venture capital fund dedicated to investing and supporting companies with strong technological expertise that are positioned in sectors with strong growth potential. It aims to accelerate commercial start-up and support their expansion. Emerillon Capital invests primarily in Quebec as well as in Ontario and the northeastern United States. By leveraging the network of CM-CIC Capital Finance, its lead sponsor, Emerillon Capital offers entrepreneurs a gateway to support their development projects in Europe. For more information, visit www.emerilloncapital.com.

Acquisio Partners with Zenya to Provide Unprecedented Scale in Local Search Market

Granular keyword campaign creation is combined with superior bid and budget management, enabling digital marketers to generate superior results even when handling thousands of small, hyperlocal accounts.

Montreal, QC, December 4, 2013 – Acquisio, the award-winning performance media platform for agencies, announced today their partnership with Zenya, the world’s largest keyword taxonomy, enabling local agencies, resellers and aggregators to scale their paid search offering to thousands of small-to-medium sized businesses.

Zenya provides search marketers with extremely relevant keywords and geo-modified terms for local businesses, providing turnkey campaign creation in the Acquisio platform. Acquisio then creates the campaigns within Google AdWords and Bing Ads reseller accounts and automates all budget and bid management, as well as tracking and performance reporting.

“Our partnership with Acquisio is a never before seen opportunity for local SEM advertising,” said Stephen Scarr, CEO of Zenya. “The Zenya taxonomy provides highly-targeted keyword opportunities while Acquisio’s automated bid and budget management technology makes scale effortless.”

This announcement comes on the heels of several related news items from Acquisio, including the launch of the Acquisio Call Tracking Partnership Program and the launch of BBM for Google Channel Partners. By integrating with Acquisio, local marketers can now build their business on the industry’s most sophisticated local search management platform, enabling scale like no other technology provider can.

“We’ve always been focused on creating value for agencies who manage multiple accounts” said Marc Poirier, Co-Founder and Executive Vice President at Acquisio. “This approach has meant great success with Google Channel Partners and Bing Ads Resellers, in other words, companies who manage hundreds or even thousands of SMB accounts. What our partnership with Zenya means is that the campaign creation process becomes practically 100% automatic, which creates much greater scale, better client results and ultimately, more profitability for the agency.”

About Acquisio

Acquisio provides digital marketers with a performance media platform that enables them to optimize the results of their search, social, mobile, and display marketing programs with speed, accuracy, and efficiency, and with full control over every aspect of their online marketing initiatives.

With more than 4,000 users and 10,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by agencies and marketers alike. Clients include WPP, Omnicom, IPG and Publicis; as well as performance media companies Bertelsmann, Cossette, iProspect, Isobar, NetBooster, PhD, and Yellow Pages Group.

The company is based in Montreal, Quebec with offices in Seattle, New York City, and London. For more information, visit www.acquisio.com.

About Zenya

Zenya’s taxonomy identifies consumer intent from Search, Sites and Social to deliver more leads, improved ROI, and greater opportunities for digital advertisers. Zenya’s products include Local SEM, search retargeting, contextual ad targeting, brand safety monitoring and the creation of individual user profiles. Zenya rapidly identifies untapped growth opportunities for digital marketers with intelligent user data. Zenya, an Info.com business, is based in Chicago. To learn more, visit www.zenya.com.

Acquisio Enters Japan, Selects IREP as Strategic Partner

MONTREAL AND TOKYO – December 4, 2013  – Acquisio, the award-winning performance media platform and leading provider of technology for agencies and marketers is announcing the selection of IREP as its strategic partner to support the company’s growth initiatives in Japan. Through the creation of a Joint Venture, IREP and Acquisio will combine their expertise and technology to offer a solution tailor made to the Japanese market.

The mission is to provide a localized version of the Acquisio platform designed specifically to meet the needs of Japanese marketers. The new venture will offer localized sales, marketing and support to clients in Japan from an office in Tokyo.

IREP will be the first customer to benefit from the partnership, but the company plans to provide access to the platform to other Japanese agencies and marketers. The Joint Venture will officially begin its activities over the next few weeks.

“We selected IREP as our partner not only because of their un-matched knowledge and massive scale in the Japanese market but also because our visions, cultures and business objectives are perfectly aligned”

“The Japanese market represents a significant opportunity and this partnership will accelerate our growth and scale” said Martin Le Sauteur, CEO of Acquisio.

“As digital marketing continues to increase in complexity, we know firsthand the need to foster an advanced partnership with expertise in the field of platform development. Through our partnership with Acquisio, we can create a platform that fits perfectly with the Japanese market to enhance the return on marketing investment” said Shojiro Inoue, CEO of Acquisio Japan CO., LTD.

 

About Acquisio

Acquisio provides digital marketers with a performance media platform that enables them to optimize the results of their online campaigns with speed, accuracy, and efficiency.

With more than 4,000 users and 10,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by agencies and marketers alike. Clients include WPP, Omnicom and IPG; as well as performance media companies Bertelsmann, Cossette, iProspect Nordics, Greenlight, NetBooster, Touché PhD, and Yellow Pages Group.

 About IREP

Leading Digital Marketing Agency IREP was established in 1997 as an SEO (Search Engine Optimization) / SEM (Search Engine Marketing) agency. As a result of our dynamic growth, we have become the largest SEM agency in the Japanese advertising market. Recently, in addition to SEM, we have also expanded into online digital marketing, thus extending our business domain.

Acquisio Ranks 7th in the Deloitte Technology Fast 50™ Program

Award-winning performance media platform, Acquisio, has been ranked number 7 in the Deloitte Technology Fast 50™ and 110 in the Deloitte Fast 500™.

Montreal, November 21, 2013 — Acquisio, the award-winning performance media platform for agencies and marketers, has been named one of Canada’s fastest growing technology companies in the Deloitte Technology Fast 50™ awards. The award celebrates technological innovation, entrepreneurship, rapid growth and leadership, based on the percentage of revenue growth over five years. Acquisio’s increase in revenues of 1,445% percent from 2008 to 2012 resulted in a ranking of seventh.

In addition, Acquisio was ranked 110 in the Deloitte Fast 500. The Fast 500 ranks the 500 fastest-growing companies throughout North America in the technology, telecommunications, life sciences, and clean technology sectors.

Acquisio’s CEO, Martin Le Sauteur, credits Acquisio’s growth to continued innovation and strategic acquisition of advanced technology designed to provide marketers with an integrated digital marketing platform that enables unparalleled campaign optimization over multiple channels.

Said Le Sauteur, “Our rise to number seven this year clearly demonstrates the industry’s need for advanced technology in the digital marketing space, as well as the significant achievements made by our science and technology development teams. With the acquisition of ScienceOps, we have been able to integrate the industry’s highest performing PPC campaign optimization system into our platform. In addition, the development of the next generation of the Acquisio platform has generated interest around the world, allowing us to enable digital marketers at higher levels of efficiency and performance than ever before.”

“Canadian Fast 50 companies innovate, demonstrate leadership, create jobs, and invest in R&D,” said Richard Lee, Deloitte’s National Managing Partner, Technology, Media & Telecommunications. “They are remarkable companies that show dedication, drive and commitment that are key to growth in the Canadian technology sector.”

Now in its 16th year, the Deloitte Technology Fast 50™ program recognizes leaders in the Canadian technology industry and tracks the successful growth of Canadian-grown global leaders. The program augments the broader Deloitte North American Technology Fast 500™ initiative, with winners automatically eligible for this elite ranking.

To qualify for the Deloitte Technology Fast 50™ ranking, companies must have been in business for at least five years, have revenues of at least $5 million, be headquartered in Canada, own proprietary technology, and conduct research and development activities in Canada. A panel of industry experts evaluate and judge companies based on four key criteria: competitive advantage; size, growth, and market attractiveness; management effectiveness and organization; and financial performance.

About the Deloitte Technology Fast 50™

The Deloitte Technology Fast 50™ program is Canada’s pre-eminent technology awards program. Celebrating business growth, innovation and entrepreneurship, the program features four distinct categories including the Technology Fast 50™ Ranking, Companies-to-Watch Awards (early-stage Canadian tech companies in business less than five years, with the potential to be a future Deloitte Technology Fast 50™ candidate,) Leadership Awards (companies that demonstrate technological leadership and innovation within the industry) and the Deloitte Technology Green 15™ Awards (Canada’s leading GreenTech companies that promote a more efficient use and re-use of the earth’s resources in industrial production and consumption.) Program sponsors include Deloitte, Bennett Jones and OMERS Ventures. For further information, visit www.fast50.ca.

About Acquisio

Acquisio provides digital marketers with a performance media platform that enables them to optimize the results of their search, social, mobile, and display marketing programs with speed, accuracy, and efficiency, and with full control over every aspect of their online marketing initiatives.

With more than 4,000 users and 10,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by agencies and marketers alike. Clients include WPP, Omnicom, IPG and Publicis; as well as performance media companies Bertelsmann, Cossette, iProspect, Isobar, NetBooster, PhD, and Yellow Pages Group.

The company is based in Montreal, Quebec with offices in Seattle, New York City, and London. For more information, visit www.acquisio.com www.acquisio.com.

Acquisio Launches Call Tracking Program for Agencies, Resellers and Channel Partners

MONTREAL, Oct. 24, 2013  – Acquisio, the award-winning performance media platform and leading provider of technology for marketers and agencies buying ads on any online channel, today announced the launch of the Acquisio Call Tracking Program, a technology  partnership program designed to help SEM agencies, resellers and Channel Partners track, report and optimize their clients’ PPC campaign performance based on the phone calls that are generated through their preferred call tracking platforms.

The program relies on extensions which are designed to retrieve the call data for each campaign, ad group, keyword and ad very accurately, and bring it into the Acquisio platform where it can be used for optimization and reporting, among other things.

Optimizing PPC for Phone Calls
As more and more marketing services companies offer programs based on delivering phone calls to local SMBs, the need to bring together bid management and call tracking is more important than ever. By providing a solution that is designed to work seamlessly with any third party call tracking vendor, Acquisio can accommodate any agency with a solution that delivers superior performance for those clients who rely on phone calls to drive business results.

Nine of the world’s leading call tracking solutions are already fully engaged with a good number of customers already taking advantage of the program; together these companies represent the vast majority of call tracking companies in operation today.

The first eight companies to join the Acquisio Call Tracking Program are, in alphabetical order, AvanserBionic ClickCentury InteractiveDelaconIfbyphoneMarchexMongoose Metrics, and ResponseTap.

“In the US, over 60% of businesses consider phone calls their highest quality lead source, with some $70b spent on media and search to make the phone ring,” says Ross Fobian, CEO of ResponseTap. “By integrating our call tracking solution with the Acquisio platform, our clients are able to tell precisely what PPC campaigns are driving phone calls, enabling budgets to be spent more effectively.”

Case Study: Acquisio Bid and Budget Management (BBM) Increases Phone Calls by 24%, Cost Per Call Drops by 20%
An established ticket sales website with search spend exceeding $250,000/month decided to run a test with a sample of campaigns and a $20,000 monthly budget on Acquisio BBM. Optimization started on September 1st. BBM for call tracking generated a 24% increase in call volume, and lowered Cost per Call by 20%. But the optimization also generated better results for their online sales – Acquisio BBM yielded a 20% increase in Online Sales and an 18% decrease in Cost per Online Sale.

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An Open Platform

Keith Meagher, Director of Business Solutions at Acquisio said, “The difficulty marketers run into today is that success is measured by a variety of different technology products who don’t play well with each other, if at all.” However, marketers need to combine this data to optimize their campaigns and to report accurately on performance.

“Acquisio has created a proprietary method to exchange data with third party platforms in a secure, reliable and scalable way,” said Meagher. “This was the foundation for the Acquisio Call Tracking Program, and it also supports a significant number of other integrations with third parties such as CRM, ERP, Web Analytics, DSPs and Ad Servers.”

About Acquisio
Acquisio provides digital marketers with a performance media platform that enables them to optimize the results of their search, social, mobile, and display marketing programs with speed, accuracy, and efficiency, and with full control over every aspect of their online marketing initiatives.

With more than 4,000 users and 10,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by agencies and marketers alike. Clients include WPP, Omnicom, IPG and Publicis; as well as performance media companies Bertelsmann, Cossette, iProspect, Isobar, NetBooster, PhD, and Yellow Pages Group.

Acquisio Announces Support for Yahoo Japan Unified Campaigns and Baidu Ads

Baidu - Yahoo LogoMontreal, QC, Canada and Tokyo, Japan - September 16 2013 - Today, one of the world’s largest providers of internet advertising management technology, Acquisio, announced the support of newly deployed Yahoo Japan ”Unified” Campaigns, as well as improved support for Baidu Ads, providing a fully scaled PPC management platform to agencies and marketers located or serving brands located in Japan and China.

Acquisio already provides mature integrations with Google AdWords, Bing Ads, Facebook Ads and also offers RTB Display integrations through the Acquisio Trading Desk. The Yahoo Japan and Baidu integrations complete the offering for Asian marketers looking to improve their search marketing results on the most important search engines in Japan and China.

The platform automatically tracks every click and conversion, manages attribution, and adjusts bids and budgets, so that campaigns run as effectively as possible, generating maximum ROI. The product also lets marketers create and automate graphically rich and white label reports, as well as manage their campaigns, ad groups, ads and keywords from one platform or through bulk sheets, very effectively, saving up to 80% of their time.

“Acquisio already has a few Asian and International clients using our platform to manage search ads in Japan and China. They have been working with somewhat limited functionality and localization for the past few years. All that is about to change.” said Martin Le Sauteur, CEO at Acquisio.  ”Over the next months Acquisio will be making further announcements regarding some long term investments we will make to address the Asian market properly. We’re coming here to stay as we believe in the long-term potential of the market. Support and account management for Asia will be temporarily provided from the London office until we can finalize the details for our first Asian office and operations.”

Hiroto Izumi, CEO of Japanese agency Le Grand, said “We were one of the first users of Acquisio in Japan. We use the product to automate reporting for internal dashboards, but more importantly we use it to communicate the performance of campaigns to our customers. Today’s announcement means that we can now go beyond reporting and start managing and automating the optimization of our Yahoo Japan and Google campaigns from the platform, which will free up some of our time to focus on strategy and writing better ads and landing pages.”

About Acquisio

Acquisio provides digital marketers with a performance media platform that enables them to optimize the results of their search, social, mobile, and display marketing programs with speed, accuracy, and efficiency, and with full control over every aspect of their online marketing initiatives.

With more than 4,000 users and 10,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by agencies and marketers alike. Clients include WPP, Omnicom, IPG and Publicis; as well as performance media companies Bertelsmann, Cossette, iProspect, Isobar, NetBooster, PhD, and Yellow Pages Group. Info:www.acquisio.com.

Strathcom Media Doubles AdWords ROI for Dozens of Clients with Acquisio

Strathcom Media doubled the number of qualified clicks they deliver to their auto dealership clients by implementing the Bid & Budget Management system (BBM) offered by Acquisio.

Montreal, July 11, 2013 – Strathcom Media, a business dedicated to helping car dealerships with their online marketing pursuits, has made great strides towards providing greater value for their customers with the implementation of the Acquisio Bid & Budget Management system. Managing more than 1,000 dealerships across Canada, Strathcom has been able to double the amount of clicks they send to their clients, while maintaining a high impression share, and without exhausting daily budgets. The increase in value has come at no extra cost to their customers.

Acquisio’s Bid & Budget Management uses proprietary algorithms developed by Dr. Bryan Minor, Acquisio’s Chief Scientist. Utilizing a system that is updated every 30 minutes to account for any changes that are happening in the auction throughout the day, the system makes multiple decisions every second to allow marketers to spend their budgets effectively and with more overall control than ever before.

“Managing budgets over a large number of accounts, each of which have a separate budget for Search, Display, and Remarketing requires a great investment in time, and Acquisio’s Bid & Budget Management has allowed us to improve our own internal efficiencies, while delivering twice as many leads to our clients for the same investment.” said Liza Villatoro, Strathcom’s Director of Paid Search.

Since implementing Acquisio’s solution, Strathcom found an average budget variance of -0.20%, with no accounts holding a budget variance greater than -0.77% within 30 days. Bids are being accurately spread throughout the day, allowing their clients to get a far greater impression share. Based on the Bid & Budget Management targeting protocols, budgets are met with incredible accuracy. It is not necessary to pause accounts due to overspending, and budget exhaustion issues are non-existent.

“What we have done is given online marketers far greater control over their budgets, while, at the same time, freeing them from the burden of time that goes into constantly monitoring a large number of accounts,” said Tracy Smith, CMO at Acquisio. “The system seeks the targeted cost per click or cost per conversion, and is on a relentless search for ways to increase volume. It simply is not possible for humans to achieve results like the Bid & Budget Management system does, and we are incredibly excited to see the great value that those using the system are able to pass on to their clients.”

First launched in March, 2013, Acquisio’s Bid & Budget Management system is being used by many different customers in a wide range of verticals with great success. More information and case studies on Acquisio’s Bid & Budget Management system can be found by clicking here.

About Acquisio

Acquisio provides digital marketers with a performance media platform that enables them to optimize the results of their search, social, mobile, and display marketing programs with speed, accuracy, and efficiency, and with full control over every aspect of their online marketing initiatives.

With more than 4,000 users and 10,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by agencies and marketers alike. Clients include WPP, Omnicom, IPG and Publicis; as well as performance media companies Bertelsmann, Cossette, iProspect, Isobar, NetBooster, PhD, and Yellow Pages Group. Info: www.acquisio.com.

Enhanced Campaigns – Yes, We’re Ready!

Over the past few months, the Acquisio product and engineering teams have been working hand in hand with Google to prepare our platform for Enhanced Campaigns.
Although we’ve been ready for many weeks already, we thought it would be a good idea to reach out to you directly and provide you with all of the information you need to ensure a smooth transition to Enhanced Campaigns on the Acquisio platform.

How does Acquisio support AdWords Enhanced Campaigns?

  • Acquisio is ready when you are – as soon as you’ve migrated campaigns in AdWords, our system will automatically import the changes within 24 hours – as long as the campaigns are linked to Acquisio.
  • If you let AdWords upgrade campaigns for you on (or after) July 22, they will automatically appear as Enhanced Campaigns in Acquisio.
  • All new AdWords campaigns created from Acquisio will be Enhanced Campaigns.
  • Although legacy campaigns can no longer be created, your existing legacy campaigns will continue to be editable in Acquisio until they are upgraded.
  • Although no action is required on your part, we recommend that you review the settings of any ECs that were migrated for you by AdWords to ensure that they are configured to meet your needs.
  • Acquisio Chief Scientist Bryan Minor and his team have been testing bid adjustment algorithms that promise to make Enhanced Campaigns the best thing Google has ever done for your ROI – so far the results are compelling. Our goal is to make them available to everyone before July 22.

What Enhanced Campaigns features are available on the platform?

  • A new campaign-level “Enhanced” column that allows enhanced and legacy campaigns to be distinguished.
  • Campaign-level bid adjustments for mobile device targeting
  • Mobile device ad preference to indicate which of your ads are intended for mobile
  • Acquisio’s bulk sheet import and export functionality supports Enhanced Campaigns
  • In the coming weeks, UI and bulk sheet support for ad group-level bid adjustments will be added. Until then, you can use ad group-level bid adjustments in AdWords safely, they will work as expected even though they are not managed through Acquisio at this time.
  • Note on Upgraded Ad Extensions: Along with the introduction of Enhanced Campaigns, AdWords introduced upgraded ad extensions. As we’ve mentioned in prior communications, we don’t yet support upgraded ad extensions and have cautioned against using them because they will not appear in our system. Currently, migration to upgraded ad extensions is optional; however, AdWords plans a forced migration beginning September 23, 2013. While we don’t yet have a firm date for for releasing support for upgraded ad extensions, we plan to be ready well before AdWords begins the forced upgrade.

How do I Start the Migration?
Google will begin forced migration of any of your remaining legacy campaign to enhanced campaigns beginning July 22. We recommend that you start planning your migration immediately if you have not done so yet, otherwise you run the risk of losing control over how mobile campaigns are handled, which can have a negative impact on your ROI.

In order to plan the migration, Google has published multiple resources:

We strongly encourage you to follow the process outlined by Google.

However if for any reason you cannot perform the work, you need to at least make sure that all of your campaigns that target mobile devices only will stop bidding against their non-mobile counterparts. The easy solution is to set these campaigns’ end date to July 21.