Meet the Industry Folks Who Tell Acquisio Where to Go

These Bright Minds Help Us Keep Up With What’s Now and What’s Next

Acquisio has brought together some of the best minds in the paid search industry to help shape our software into the best, most advanced tool available for PPC professionals in the world today. Members of our advisory committee include:


Bruce Clay Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms.

Clay holds an MBA from Pepperdine University, and a bachelor’s in math and computer science from Western Illinois University. As an industry thought leader, Clay is an accomplished speaker, author and educator. Each year, Clay speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

His weekly webcast, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts every Thursday at 3 p.m. ET on WebmasterRadio.fm. His book, “Search Engine Optimization All-in-One for Dummies”& , is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO, with the updated edition set to hit stores December 2011. Clay is also on the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.


Mona Elesseily Mona Elesseily is the VP of Online Marketing Strategy at Page Zero Media where she focuses on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for brands such as Capital One, CareerBuilder.com, Cathay Pacific and The Jimmy Pattison Group to name a few.

She regularly speaks at Canadian, US and international online marketing events on paid search, landing page optimization, ad copy creation and integrated online marketing strategy. Mona has written two books on Yahoo! and frequently writes for industry publications. She is a columnist for Search Engine Land and also writes for other publications including the Yahoo Search blog, IMedia Connection and the AMA (American Marketing Association).

Her industry knowledge is regularly sought after by the business community, including Wall Street analysts; and she’s frequently quoted in respected publications. She’s an active member of the online marketing community and is passionate about strategic online marketing and challenging online marketing projects.


Andrew Goodman Andrew Goodman: Founder of Toronto based PPC centric online advertising firm Page Zero Media, Andrew Goodman has been an influential voice in the world of online marketing since 2002. Speaking and moderating at countless industry conferences, Andrew is also an accomplished author in the Marketing sphere.

In 2005, he published Winning Results with Google AdWords (McGraw-Hill; 2nd ed. 2008), considered the leading resource in the field. In 2007 (and signed through 2009), he is Chair of Search Engine Strategies Toronto, a key stop on the conference circuit.


Adam Scott Riff Adam Scott RiffAs the Director of Search at MediaWhiz and with over 7 years of organic and paid search expererience, Adam is at the heart of a constantly evolving industry. He focuses on partnership-based account management and the cutting-edge of search including social media optimization, video seo, landing page optimization and advanced ppc techniques.

Adam is a thought leader in the search space and has been featured on Adotas, WebMasterRadio and most recently in the 2008 DMNews Essential Guide To Search Engine Marketing.


David Szetela David  Szetela: One of the world’s best-known experts in online advertising, , David Szetela is the Owner and CEO of FMB Media, a pay-per-click (PPC) advertising agency. His two books on PPC advertising have trained a generation of marketers. A former Apple Computer executive and serial entrepreneur, David’s career has been dedicated to helping companies of all sizes maximize revenue and profit.

His articles on PPC advertising have been published in MediaPost, Search Engine Watch, Search Engine Land and MarketingSherpa. He was the PPC expert faculty member for the online certification company Market Motive, and he hosted a weekly radio show called PPC Rockstars, distributed by Webmasterradio.fm and iTunes.

He is a frequent speaker at Search and Advertising industry events like Search Engine Strategies, SMX, Pubcon and ad:tech. He was recently named one of  The Top 25 Most Influential PPC Experts in 2013 by top PPC blog PPC Hero.


Matt Van Wagner Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences.

Matt is President and founder of Find Me Faster, a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman’s “Winning Results with Google AdWords” and Mona Elesseily’s “Yahoo! Search Marketing Handbook.” Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.


Marty Weintraub Marty Weintraub is president of aimClear; an Internet focused Advertising Agency with offices in Duluth and Minneapolis, Minnesota. AimClear provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), and social media/feed marketing (SMO) services to regional and national clients.

An avid blogger, Marty has written about the industry for aimClearBlog, SearchEngineLand & SearchEngineWatch. 2008 speaking engagements include SEMpdx Searchfest (Portland), SES New York, SMX Advanced, SES Toronto & SMX Local/Mobile.
Marty is at the forefront of an international dialog surrounding ethical use of corporate brand ambassador avatars. aimClear’s organic, social, and PPC reputation management practice includes helping clients deal with crises to the level of Congressional Investigation– involving hundreds of millions of searches.

His marketing experience spans traditional and online channels. Previous positions include A&R Executive/PolyGram International Publishing, Creative Director/Minnesota CBS Affiliate, Record Label Founder, & VP Marketing/TerraAura. Industrial video and music clients have included Northwest Airlines, CBS, Pizza Hut, General Mills, Dayton Hudson, Planters Peanuts, Sony Publishing, and many others.