» Social Media

Google Will Search Plus Your World

February 28, 2012 By Leave a Comment

Search Plus Your World

With search and social seemingly getting more and more tangled up in Google and Bing’s algorithms, search engine optimisers cannot ignore social media. You have to accept if you want to keep up.

For instance, Bing incorporates Facebook data into its search results. And now Google has taken a giant (and some might say taken a risky) step with the introduction of Search Plus Your World (SPYW).

What is SPYW? In a nutshell, if you are signed into your Google account, your search results will be stirred up to include content such as links, images and videos that have been shared by friends in your Google + social network. If this is new to you, you can read more on the official Google blog.

In this post, I want to talk about how this new feature will affect your search engine results……

Filed Under: SEO, Social Media, Trends in Search Tagged With: , ,

Reach, Social Reach, Frequency and Connections in Facebook Advertising

February 15, 2012 By Leave a Comment

If you’ve been sitting on the sidelines trying to decide if Facebook advertising is right for your business, there’s no time like the present to jump in and give it a try. As with any performance based advertising campaign, you won’t know unless you test it, then measure and optimize accordingly.

Before you get started, there are a few campaign performance terms you’ll need to be familiar with. If you have experience with display advertising, you’ll recognize a couple, but others are specific to Facebook ads….

Filed Under: Marketing for Beginners, Social Media Tagged With: , ,

How & Why to Use Pinterest in Your Marketing

February 14, 2012 By 3 Comments

A Pin-Up (Business) Model

So if you work in digital marketing (which you probably do if you’re reading this blog) and you don’t live under a rock, you’ve probably heard some noise around the latest social media darling Pinterest. I like to think of it as Tumblr for adults (much fewer hipsters and boobie pics), but that’s probably a cynical over-simplification considering that Pinterest:

Of course, growth doesn’t always entail being usefulness. So what exactly is the real marketing value of Pinterest?…

Filed Under: Social Media Tagged With: , , ,

SEO Supercharging Your Inbound Marketing Campaigns

February 9, 2012 By Leave a Comment

Magnetic Marketing

We spend a lot more time on this blog talking about “outbound marketing” rather than “inbound marketing”. Sure, we sometimes touch on how to sync the two, such as using PPC to find SEO opportunities and support SEO efforts, but even then we’re focusing on using ”outbound marketing” to support or enhance “inbound marketing”. The focus is still on the outbound side of things.

Well, what about planning a comprehensive and self-contained “inbound marketing” campaign from the get-go? In this post, we’re going to look at how to do just that, as well as how to infuse it with SEO every step of the way….

Filed Under: Marketing for Beginners, SEO, Social Media Tagged With: , , , , , , , , , , ,

Moore’s Law, Golf, and Your Business Tools

January 31, 2012 By Leave a Comment

In the past 50 years, golf equipment has improved tremendously. Yet despite clubs that hit the ball farther and straighter, despite the explosion of swing coaches, videos, and better training methods, the average score for a round of golf remains at around 100, where it has sat for decades.

Credit: Jeff the Trojan

The average player’s driver is capable of hitting the ball 60-70 yards farther today. Irons are more forgiving, no matter where impact is made on the clubface. Golf balls go farther with no loss of feel or spin.

My favorite advance is GPS. From this, you get the exact distance to the hole, and to the hazards. How has it helped us? Well, it helps some players remember which hole they’re playing after the beer cart has made one too many visits.

Some pros do very well by pushing the equipment rules to their limits. Unknown Matt Every began this year with a putter that resembled a black metal railway tie. Turns out the “Black Swan” putter has some pretty advanced engineering built in: the highest “putter momentum of inertia in putter history,” and a “sweet spot three balls wide”! Every led the Sony Open going into the final round, but fell back a bit, settling for a tie for sixth, and $178,062.50. A bit better than my $62.50 in lifetime golf earnings….

Filed Under: Social Media, Trends in Search, Uncategorized Tagged With: , , , , , , , , , , , ,

Adding Value Through Facebook Advertising

January 26, 2012 By Leave a Comment

Facebook Ads

Convincing brands to allow your agency to spend their money on Facebook ads is a tough sell.

It’s a ‘tough sell’ because they know, as well as you do, that Facebook is an emerging channel where few of the rules are known, and in which the conditions are constantly changing.

With this knowledge many brands say that they should manage their own Facebook ad campaigns or avoid serving any ads at all. Some report that they have tested Facebook ads with other agencies and that it didn’t work or that they have heard many stories of ad campaigns going wrong and that they don’t want to waste their budget.

A disconnect often occurs where Paid Search Experts at agencies take the opinion that Facebook ads will run the same as Google ones, while brand managers on the client side hold the view that Facebook ads are more akin to Display advertising; totally different to Google.

The upshot of this is that brands are not convinced by the credentials of Agency-Land to deliver Facebook ads successfully. Yet.

I am sure that this will ring true for every one of you.

It is my intention with this column to give an insight each month into how you may be able to better-demonstrate value to your clients with this challenging channel, making it easier for you to win, grow and keep Facebook advertising business in 2012….

Filed Under: PPC Marketing, Social Media Tagged With: , , , , ,

Performance Predictions for 2012 in iMedia Connection

January 24, 2012 By Leave a Comment

When iMedia Connection asked us recently to provide a few ideas about what performance marketing would look like in 2012, we naturally jumped at the chance. It is one of the most, vibrant, productive and effective sectors of the marketing mix and therefore one where we expect to see some key developments this coming year.

The article is called What to look forward to in 2012, and here’s an excerpt about the state of play in search, one of the most important facets of performance media:

Today’s search marketing capabilities and results have effectively commoditised this marketing channel. For some years now, none of us have worked with a brand that would not benefit from including search in their marketing efforts. This maturation has however meant that the returns achievable by agencies are diminishing, regardless of the continued innovation and efforts in the channel and thus, agencies are struggling further to monetise their services in this space….

Filed Under: Europe, Mobile Marketing, PPC Marketing, Social Media, Trends in Search Tagged With: , , , , ,

3 Surefire Ways to Become the Coolest Community Manager on the Block

January 18, 2012 By Leave a Comment

Credit: x-ray delta one

So… your company (or client) finally entered the 21stcentury and got “on the Facebook” and “started Twittering.” Or maybe in the spirit of New Year’s resolutions, reassessed its current goin’-nowhere social media campaign, and decided, “Yeeeah, time for a change.”

Most community managers will tell you that the initial jump or reentry into social media on behalf of a brand is kind of like moving to a new town: Fresh start, exciting possibilities, pools of new people to meet, and a weird, driving desire to be accepted, liked, befriended.

Most community managers (CMs) will also tell you that ain’t always easy. It’s one thing to be present on the social scene, whether your brand’s channel of choice is Twitter, Facebook, YouTube, or a blended strategy spanning multiple platforms. It’s quite another to be accepted, liked, befriended… dare we say… evangelized….

Filed Under: Social Media Tagged With: , , , ,

Why agencies need performance marketing

December 16, 2011 By Leave a Comment

I spoke on the critical role agencies increasingly have to play when it comes to performance media at iMedia Agency Summit in Arizona a couple weeks ago. It’s a huge opportunity and it’s happening now. iMedia Connection wrote a good summary of the presentation in case you missed it. It’s like a sweet Cliff ‘s Notes version of my talk. Thanks Gretchen!

To read the article: iMedia Connection: – Why agencies need performance marketing.

Filed Under: Display Advertising, PPC Marketing, Social Media Tagged With: , , ,

Facebook Contest Winner Announced!

December 14, 2011 By Leave a Comment

The Acquisio Facebook contest has come to a close. The competition was fierce, and it was great seeing so many pictures climb the ‘Like’ charts on Acquisio’s Facebook wall, but it’s time to announce the winner.

What we did was take the three entrants who gathered the most “Likes” on their photos, and picked one at random to win a Google Chromebook.

And the winner of the Chromebook is… (drum roll please)… Miss Cassie Doubleday (@doublecass)!!!

Congratulation Cassie Doubleday. We’ll be in touch via Facebook to get that Chromebook to you as soon as possible.

A big thank you to everyone who participated, especially Jihane E. and Mohamed Hamad who gathered the most ‘Likes’! We hope you enjoyed it as much as we did.

Filed Under: Acquisio News, Contests, Social Media Tagged With: ,
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