When it comes to search marketing, we don’t just focus on developing PPC management software. We're also fascinated by how you can use SEO to support online marketing campaigns. So we created this section of our blog where we share advanced search engine optimization tips that can help you rank organically so you don't have to pay for every last click.

Are You Ready for Conversational Search?


It used to be the only time I talked to my computer was to scream expletives about how long it was taking to calculate a pivot table. That’s all about to change.

It’s time to tackle the Who, What, Where, When, Why, and How of search marketing….

Five Tips for Managing SEO Accounts

As search marketers, we have a lot to deal with – New keywords, bid adjustments, creating ads, managing landing pages and conversion codes, and preparing reports, just to name a few of our tasks. While it would be unfair to characterize any of these tasks as easy, per se, they all fall in second place compared to the most difficult part Search Engine Marketing – managing your client (note: client can be defined as either an agency client, or even an internal stakeholder within an organization). So today, I’m going to break from tradition in talking about attribution models, analytics, and SEO, and am going to focus on five things that you can do to better manage your clients….

4 Ways to Blend SEO and PPC Data for Better Performance

Most of us in the agency world frequently hear and even talk about the importance of blending organic search data with paid search data, but it seems that no one really knows what that means or how to do it. Nevertheless, aligning your paid campaigns and your organic efforts can have a quantifiable impact on your traffic. Indeed, according to a recent study conducted by Google, having a top paid listing, in conjunction with a top organic ranking leads to, on average, a 50% incremental increase in clicks.

Sounds great, but how do we actually get our campaigns and efforts aligned? Here are 4 things to consider:…

The Revolution Will Not Be Optimized

Content RevolutionTwelve years ago I learned the two best SEO lessons I will ever learn, and I learned them without even knowing it.

I’d jumped on the (very small) blog bandwagon and started publishing content. It was the easiest way to have a presence on what was still a very new World Wide Web. All I had to do was share my thoughts in a primitive CMS, click “Publish,” and suddenly my words were accessible to, potentially, any of the approximately 360 million Internet subscribers at the time.

The Healthy Consolidation in the SEM Landscape

Originally posted May 4th, 2012 by Andrew Goodman on his blog.

Rock stars need to dance better than this or they'll get no respect, no respect at all.

For years, SEO companies and “rock stars” have whined that they don’t get the respect they deserve.

That’s been unsurprising, given that you trip over seven unethical SEO firms and two “cheesy borderline” SEO firms out of every group of ten. If only 10% of SEO firms are really “agencies” that adhere to some professional standards (including a degree of transparency, contemporary technology & practices, etc.), how can clients figure out what to do and who to hire?

How Your Social Content Strategy Can Support SEO

Social Content Strategy

There’s a lot to be said for how a kick-ass content strategy can support your social media strategy. But if done right, it can also support your rankings. Not only does producing content on a regular basis mean updating your site (which search engines like), but good content naturally attracts back links and social signals (such as Tweets and Likes) that tell search engines that your content is popular with actual human beings.

But how do you produce content that’s popular with social media users and helps you rank for on targeted keywords related to your products and services? In other words, how do you produce content that doesn’t just rank in and of itself but helps your product pages rank?…

Targeting Options Across Different Online Channels

So maybe you have an online budget and it’s time to build a strategy. Or maybe you have to build a strategy so that you can lobby the purse-holder for a budget to work with. How do you determine what channels are best suited for your goals?

Well, each online channel offers a distinct form of user targeting, and how you target someone is going to affect how they react, respond, and/or convert. So it’s helpful to first understand each of these major targeting methods, and from there decide which online marketing channels are most compatible with your goals….

Google Will Search Plus Your World

Search Plus Your World

With search and social seemingly getting more and more tangled up in Google and Bing’s algorithms, search engine optimisers cannot ignore social media. You have to accept if you want to keep up.

For instance, Bing incorporates Facebook data into its search results. And now Google has taken a giant (and some might say taken a risky) step with the introduction of Search Plus Your World (SPYW).

What is SPYW? In a nutshell, if you are signed into your Google account, your search results will be stirred up to include content such as links, images and videos that have been shared by friends in your Google + social network. If this is new to you, you can read more on the official Google blog.

In this post, I want to talk about how this new feature will affect your search engine results……

SEO Supercharging Your Inbound Marketing Campaigns

Magnetic Marketing

We spend a lot more time on this blog talking about “outbound marketing” rather than “inbound marketing”. Sure, we sometimes touch on how to sync the two, such as using PPC to find SEO opportunities and support SEO efforts, but even then we’re focusing on using ”outbound marketing” to support or enhance “inbound marketing”. The focus is still on the outbound side of things.

Well, what about planning a comprehensive and self-contained “inbound marketing” campaign from the get-go? In this post, we’re going to look at how to do just that, as well as how to infuse it with SEO every step of the way….

Acquisio and Amaze at Figaro’s Digital Marketing Conference

Following on from our Figaro Digital seminar on leveraging data in display, we were invited back along with Amaze, one of our clients, to the Figaro Digital Marketing Conference on 23rd November in London. Together, we explained more about how agencies use our performance media platform and delved deeper into how sophisticated reporting capabilities can support client’s efforts in areas such as retargeting.

Click to Visit the Video on Figaro Ditial's Site

We’ve been working with Amaze for over a year now and know just how important effective reporting is for maintaining their excellent client relationships. Making reporting quick and painless lets the agency spend more time analysing the data and advising their clients on how to further optimise results.

Getting reporting right also helps agencies focus attention on  matters such as integrating data, channels and campaigns to deliver a wealth of retargeting and attribution benefits. If you’re interested in how you can drive display success through incorporating search data, or whether to approach attribution modelling from an equal weighting or recency model, this presentation will help.

Take a look at the video on Figaro Digital’s site to find out more.