That’s how likely you are to find a report that’s not yours.
We recently modified the way we send reports, by emailing a link to an HTML report instead of a link to a PDF report.
We are now using 128 bit encoding with a key that is unique to each report. Your chances of finding a report randomly are 1 in 2128….
In the spirit of the Holidays, I have prepared a post that pokes a little fun about knocking back a few Eggnogs while working in PPC account. Have you ever found yourself working from home on a Friday afternoon with your eyes tired of looking at the same Data amongst different clients and feel the need to crab a cold one? Well, before you reach for that beer or Cabernet, you might want to think twice because its pretty easy to get a little side tracked, especially if you have many diverse clients with similar keyword segments listed under your client center.
Here are my Top Ten Reasons why you should have a Drink afterwards:…
Over the past few months, the Acquisio product and engineering teams have been working hand in hand with Google to prepare our platform for Enhanced Campaigns.
Although we’ve been ready for many weeks already, we thought it would be a good idea to reach out to you directly and provide you with all of the information you need to ensure a smooth transition to Enhanced Campaigns on the Acquisio platform.
How does Acquisio support AdWords Enhanced Campaigns?
- Acquisio is ready when you are – as soon as you’ve migrated campaigns in AdWords, our system will automatically import the changes within 24 hours – as long as the campaigns are linked to Acquisio.
- If you let AdWords upgrade campaigns for you on (or after) July 22, they will automatically appear as Enhanced Campaigns in Acquisio.
- All new AdWords campaigns created from Acquisio will be Enhanced Campaigns.
- Although legacy campaigns can no longer be created, your existing legacy campaigns will continue to be editable in Acquisio until they are upgraded.
- Although no action is required on your part, we recommend that you review the settings of any ECs that were migrated for you by AdWords to ensure that they are configured to meet your needs.
- Acquisio Chief Scientist Bryan Minor and his team have been testing bid adjustment algorithms that promise to make Enhanced Campaigns the best thing Google has ever done for your ROI – so far the results are compelling. Our goal is to make them available to everyone before July 22.
What Enhanced Campaigns features are available on the platform?
- A new campaign-level “Enhanced” column that allows enhanced and legacy campaigns to be distinguished.
- Campaign-level bid adjustments for mobile device targeting
- Mobile device ad preference to indicate which of your ads are intended for mobile
- Acquisio’s bulk sheet import and export functionality supports Enhanced Campaigns
- In the coming weeks, UI and bulk sheet support for ad group-level bid adjustments will be added. Until then, you can use ad group-level bid adjustments in AdWords safely, they will work as expected even though they are not managed through Acquisio at this time.
- Note on Upgraded Ad Extensions: Along with the introduction of Enhanced Campaigns, AdWords introduced upgraded ad extensions. As we’ve mentioned in prior communications, we don’t yet support upgraded ad extensions and have cautioned against using them because they will not appear in our system. Currently, migration to upgraded ad extensions is optional; however, AdWords plans a forced migration beginning September 23, 2013. While we don’t yet have a firm date for for releasing support for upgraded ad extensions, we plan to be ready well before AdWords begins the forced upgrade.
How do I Start the Migration?
Google will begin forced migration of any of your remaining legacy campaign to enhanced campaigns beginning July 22. We recommend that you start planning your migration immediately if you have not done so yet, otherwise you run the risk of losing control over how mobile campaigns are handled, which can have a negative impact on your ROI.
In order to plan the migration, Google has published multiple resources:
- Read the Best Practices White Paper: http://www.google.com/adwords/enhancedcampaigns/resources/pdf/bidding-best-practices-whitepaper.pdf
- Attend an upcoming Webinar or watch a pre-recorded one http://www.google.com/ads/experienced/webinars.html
- When you’re ready, just visit the AdWords Upgrade Center to migrate your campaigns: http://www.google.com/adwords/enhancedcampaigns/resources/
We strongly encourage you to follow the process outlined by Google.
However if for any reason you cannot perform the work, you need to at least make sure that all of your campaigns that target mobile devices only will stop bidding against their non-mobile counterparts. The easy solution is to set these campaigns’ end date to July 21.
There’s no doubt that online advertising is changing, and at a rapid pace. Those of us who have been around for a while can marvel at these changes, and even those who have only been at it for the last couple of years are sure to be aware of the many technological advancements that are being made in online advertising. The challenge for all of us is to keep up with all of the changes in order to be able to create well-rounded marketing campaigns, making the best use of all the technology that’s available to us….
This past year was nothing short of amazing here at Acquisio. New developments and acquisitions made possible by a growing team of amazing professionals have made this a year to remember for us. And this year we were fortunate to be able to present to the readers of our blog some stellar content that reverberated around the Web, and struck chords with many of our readers.
We have an astonishingly knowledgeable lineup of writers on our blog, made up of some of the industry’s finest online marketers, all of whom use Acquisio to help them get their job done. And over the course of the last 12 months, we have had the pleasure to share their knowledge with you.
Here are the editor’s picks for the Acquisio Blog Greatest Hits of 2012, in no particular order….
Twas the night before Christmas, when all ’round the Web
Not a webpage was visited, not even a forum thread
The cookies were placed on computers with care
In hopes that Boxing Day shoppers soon would be there
The children were nestled all snug in their beds
While visions of iPads danced in their heads
And mamma on her TouchPad, and I on my Mac
Had just logged on to see our Analytics recap
When out on the lawn, there arose such a clatter,
I stopped reading Mashable to see what was the matter
Away to the window I flew like a flash
Finishing my regedit with an impromptu backslash
With the means to track Social, Display, and SEO
I knew in a moment it must be Acquisio
More rapid than eagles, the data it came,
And he whistled, and shouted, and called them all by name!
“Now Campaigns, Now AdGroups, now Keywords get better!
On Google! On Bing! On Facebook and Twitter!
To the top of the SERPs! To the top of them all!
Now CTR! CTR! CTR all!
And then, in a twinkling, I saw the results
Advertising on the Google Display Network, would no longer draw insults
Acquisio had come, its algorithms strong
More accurate bid management, it wouldn’t take long
The reports were all finished, I was soon done my work
And I danced through the hallways, like a gymnast from Cirque
My work was finished quickly, and I let out a sigh
Merry Christmas to all, and to all a positive ROI!
Happy Holidays from Acquisio!
Much of what we do as marketers is speculation. The difference between what we do online, and what, say, people who speculate on pork belly futures do, can be adjusted as to adapt to the almost immediate response from our audiences.
And, when we look forward into the future, we can use, not just a crystal ball, but look at what networks are doing with their Terms and Conditions, recent acquisitions, and forward momentum.
With that in mind, my team and I have assembled three predictions for 2013 that we believe will not just come true, but will also prove to be very valuable for marketers.
As search marketers, we have a lot to deal with – New keywords, bid adjustments, creating ads, managing landing pages and conversion codes, and preparing reports, just to name a few of our tasks. While it would be unfair to characterize any of these tasks as easy, per se, they all fall in second place compared to the most difficult part Search Engine Marketing – managing your client (note: client can be defined as either an agency client, or even an internal stakeholder within an organization). So today, I’m going to break from tradition in talking about attribution models, analytics, and SEO, and am going to focus on five things that you can do to better manage your clients….