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Ever since the release of Keyword Zoom, we’ve been talking a lot about search queries and keywords. Keywords are the gateway in PPC advertising that connect your business to prospects. But, how do you find keyword niches that are profitable...
The Keyword Zoom feature is best applied to your most active and important keywords. To quickly identify them, use the one-click segmentation features in ClickEquations. Zooming on Head Keywords The one-click head segment is a customizable feature...
The new Keyword Zoom feature in ClickEquations is an amazing way to tune your campaigns – cutting waste and improving targeting, reach, and results. In this first of a series of posts we’ll look at exactly how it helps. This time...
Even though we occasionally rail against them, keywords are functionally the center of the paid search universe. Their selection is the single largest point of control you exercise over your account. They hold the bids the (at least indirectly)...
Our ebook The 21 Secret Truths of PPC takes a broad strategic and tactical look at paid search. Over the past few months in this series we’ve looked at each truth from another angle, expanding or elaborating on the concept each contained. If...
The ability to prioritize and focus is a key skill for any paid search manager. With campaigns stuffed with hundreds-of-thousand or even millions of keywords, organized into hundreds or thousands of ad groups, and presenting metrics from zillions of...
At least for online marketers engaged in PPC efforts. They say great minds think alike. So it was no surprise last week when Andrew Goodman and Bryan Eisenberg managed to write nearly identical columns about the Google AdWords “tax”. So...
We’re cohosting a free webinar with our friends at Compete to share 2 unconventional techniques to finding the right keywords (or, rather, search queries). Keywords are the gateway in PPC advertising that connect your business to prospects...
Google AdWords has just released the Modified Broad Match to the rest of the world. After a successful test in Canada and the UK, they decided to unleash this great new feature to all advertisers. However, implementing this would require a lot of...
Paid search doesn’t exist in a vaccum, although it frequently operates in one. We spend our days, brain power, and sweat building and rebuilding links in the chain of customer attraction and conversion only to have other important links in...
One of the ways I sometimes describe quality score is as a bozo filter. It’s a mechanism that enables Google to discourage and prevent bad advertisers. There are two kinds of bad advertisers; unintentionally bad advertisers and intentionally...
The Best Practices feature in ClickEquations can help you to find and fix a wide range of common problems in your accounts. One of my favorites is ‘Text Ad CTR Low’ which identifies text ads running in your ad groups which have a CTR...
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