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This is a repost of my monthly column at Search Engine Watch. When you’re dealing with a niche and high value product, competition for active buyers in paid search can be fierce. And expensive. Consider this example from enterprise security:...
The right paid search platform can give you a competitive edge – you can spend more time optimizing your paid search programs and less time dealing with repetitive issues. Choosing the “right” solution isn’t as easy as it...
Forrester Research Inc. released their latest coverage of paid search platforms, “The New Paid Search Automation Landscape” February 22, 2011. ClickEquations was one of eleven enterprise vendors profiled in the research. ”The paid search...
The previous post (Bid Management Is Dead) probably should have titled “You’re Not Ready For Bid Management”. If you go back and read it again under that title it’s somewhat less controversial. But it probably would have...
Regular readers of this blog know I have a lot of pet peeves related to paid search, but perhaps the largest is the fact that paid search management – the process and the software that supports it – is often referred to as ‘bid...
Last week, Acquisio sponsored the Facebook Advertising: Testing and Optimization webcast on Search Marketing Now (available on-demand). The very talented Merry Morud from aimClear packed it with tons of tips and tricks but here’s one that...
Today, I’ll present on the “SEO vs. Paid search: Balancing the two to raise the total tide” panel at the Online Marketing Summit. Along with Jamie Smith of Engine Ready, I’m representing the PPC side of the table with SEO heavyweights Chris Boggs of...
Updated Performance Media Platform Lets Marketers Scale Campaigns, Compare Results Across Channels Montreal, Canada (PRWEB) February 1, 2011 Marketers are increasingly turning to advertising on social media networks like Facebook as a viable way to...
This is a repost of my monthly column from Search Engine Watch. 2011 will be a pivotal year for paid search advertising. Trends set into motion last year – new ad formats, an emphasis on display, a local ppc push – are on a collision course with the...
Did you ever notice that every time you have first hand knowledge of anything written about in the press it’s clear that the largely or completely misrepresent the facts or misunderstand the issue? Today the venerable Wall Street Journal wrote...
I remember the conversations we used to have in the mid 90’s when trying to figure out what to call the industry that would let people buy thing over the internet. At the time AOL was a major force, and was known as an ‘online...
Testing is the core activity of good paid search management. We’re trying to find the keywords, match types, bids, ad copy, and landing pages that produce optimal results. The only way to figure that out is to test. But testing in paid search...
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