With Google’s personalized search feature bringing a lawsuit to the Plex earlier this month, it begs the question, ummm what Google personalized search? It’s like the old ABC commercials, I can’t see the difference… Back in...
Tag - SEM
Naoise OsborneThe ClickEquations July 2009 Release
The ClickEquations July 2009 Release is now live in all client accounts. This release enhances a number of core ClickEquations capabilities and expands us into a few new areas. It includes a new dashboard and performance charting, support for...
aroubtsovMicroHoo a Win-Lose-Win Deal
The deal between Microsoft and Yahoo is very good for the paid search community. It creates a viable #2 competitor with enough market share to matter and a single API for developers to exploit. And Yahoo gets a few dollars for their retirement fund...
The Not So Great Search Engine Market Reach Survey
UPDATE – When I woke up this morning, after having published this post … ummm, really early this morning, Webmasterworld had to say this, quoting somebody else: Yahoo! and Microsoft announced an agreement that will improve the Web search...
Blog Newsletter
ClickEquations Q&A with SEMGeek
Greg Meyers, aka SEMGeek, posted an exclusive Q&A with ClickEquations President & Founder Craig Danuloff. Read the interview to Craig’s take on the PPC market and what differentiates ClickEquations from the competition. Here’s a...
Tweet Recap: The Past Seven Days from @clickequations (2009-05-22)
Did You Know? Quality Score is only calculated based on exact matches between queries and keywords, even on your Broad and Phrase KW’s. No idea who wrote it, but this is a great Quality Score article – Sets the record straight on key...
Tweet Recap: The Past Seven Days from @clickequations (2009-05-15)
RT @avinashkaushik: Prepare UR mind to be blown, even if U don’t believe him: Ray Kurzweil, Singularity, 4 Videos (22 … Working on the sequel to last Revenue Attribution Post. There are a lot of dark corners to light up on this one. Now...
Tweet Recap: The Past Seven Days from @clickequations (2009-05-08)
Using the new May ClickEquations release. It blazes on our production servers. Available to all clients ‘real soon now’. Our May Release Now Live. Bulk Editing, Rev. Allocation Choices, New Bidding Options. More. Off to Pheonix to Shop...
Tweet Recap: The Past Seven Days from @clickequations (2009-04-24)
I made a terrible decision. I’m writing a book on Quality Score. Serialized on the blog as we go. Quality Score in High Resolution – The Preface – RT @avinashkaushik: Podcast: Orgasmic digital marketing. Analytics. Social M...
Tweet Recap: The Past Seven Days from @clickequations (2009-04-17)
Dave Winer is fascinating. Man that guy can think & write. Doesn’t mean he’s perfect BTW. But we all owe him. A smart view of Google and the role it plays on the ‘net. Step One is important 🙂 RT @ravindra1982: How To Get 10/10...
Keyword Suggestion – Think Like An SEO when Doing PPC
Keywords are one of the false gods of PPC. There’s really no reason to get to hung up on keywords. The goal of our campaigns is to have our text-ads matched with the most appropriate search queries. Keywords are just the tool we use to get to...
Tweet Recap: The Past Seven Days from @clickequations (2009-04-10)
Ready to be responsible (legally & financially) for what others say about you? Yikes! The ‘High Resolution PPC’ ebook I’ve been working on has turned into a full book – wrestling with what to do about that… RT...